Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down
Liz Kislik — March 13, 2020 In a discussion about how to build high-performance teams, Transformational Energy Leadership podcast host Dr. Matthew Woolsey asked me a tough question: “What can leaders do when someone is really just falling down on the job?” I suggested that the first thing was that the leader should not give … Continue reading How to Lift Someone Who Falls Down on the Job
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation
Matt Jarzynski — January 16, 2020 In the first major redesign over 30 years, the IRS is kicking off the decade by rolling out a new Form W-4. The updated document reflects changes that were made to the federal tax code following the Tax Cuts and Jobs Act last year. To help employers and employees … Continue reading Breaking Down the New Form W-4 & How to Ensure Compliance in 2020
Ronita Mohan — December 24, 2019 Follow @venngage Businesses are constantly in the process of growing. This is particularly true for small businesses, which begin life with a handful of employees and limited goals. Small companies have the potential to expand, but they have to create a business model that works for them over the … Continue reading Breaking Down the Stages of Small Business Growth in 2020
Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees by Laurie Sullivan @lauriesullivan, December 5, 2019 U.S. shoppers geared up for the holidays by searching on Black Friday for socks, down jackets, and shoes, while also researching Christmas trees and high-ticket items such as TVs. Vans, which earlier this week closed its corporate … Continue reading Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword
Jeanne Hardy — November 5, 2019 Follow @creativebizinc mohamed_hassan / Pixabay In a business culture seemingly dominated by the mantra “Fail fast, fail often,” we spend a lot of time praising companies for doing things fast—for being fastest to market, quickest to respond, most agile to pivot—but we often don’t recognize the businesses that know … Continue reading Strategic Leadership: Slowing Down to Speed Up
Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain
Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos
