Business.comMarch 14, 2015 Alibaba CEO Jack Ma is standing his ground. The man who famously said “competition is for fun” and that he wanted to “win eBay, buy Yahoo and stop Google” is trying to position his Chinese e-commerce platform as the best in the world. But given the recent challenge from competitor Wanda E-commerce, … Continue reading A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors
Mike WhitneyMarch 12, 2015 Imagine, for a moment, that your company’s website is not a website at all, but a restaurant. Chez Website. In terms of quality, your restaurant endeavor is going swimmingly; you have consistent meals, interesting décor, and fantastic wait staff. Unfortunately though, your profits are just not where you need them to … Continue reading Don’t Be Fooled by Vanity Metrics
Patrick GroomeMarch 11, 2015 First, you’ll need an enormous rocket… Launching a new forum community can be daunting. This is true even for those of us who have done it before, but increasingly communities are being launched by people with no prior experience of the medium. Forum communities are increasingly becoming a vital part of … Continue reading Don’t Launch Your Forum Without These 3 Things
Leslie HughesMarch 10, 2015 LinkedIn is the world’s largest business network. It’s the online version of your Board of Trade or Chamber of Commerce. It’s where business people are INVESTING time (not wasting time), which is why certain inappropriate LinkedIn status updates are like the sound of fingernails scratching a blackboard. Here are some of … Continue reading LinkedIn Is NOT The Same As Facebook: Don’t Make These Mistakes
Omri BlochMarch 4, 2015 The proliferation of social media — some may say, obsession — has resulted in the opening of social media marketing purse strings. Wide open, in fact. More marketing dollars are being thrown at social media than ever before. From fear of being left behind. The promise of customer growth. The hope … Continue reading Social Media: An Excellent Channel for Companies That Don’t Want to Sell Anything
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection … Continue reading Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers
Mark SchaeferFebruary 23, 2015 It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the … Continue reading 10 Soul-Grabbing Brands That Prove You Don’t Need SEO to Succeed
Althea TyrellFebruary 19, 2015 Above Promotions Company. Digital Marketing and Public Relations. Tampa, FL As society continues to move towards becoming more reliant on digital things and spending more time online, it is easier for brands to go straight to the public. Today, one of the most popular ways of sharing is through blogs. Blogs … Continue reading Don’t Give Up On Blogging
Russ FairleyFebruary 14, 2015 As we all know, these days anyone can make video: smartphones shoot 4K, optically stabilized footage, a GoPro can be tossed over a waterfall and film the whole thing, and action cam-equipped drones can capture footage that until now required a helicopter and a six-figure budget. With pro tools readily available … Continue reading Attention Video Producers: Don’t Make These Five Mistakes
