Tag Archives: don’t

Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints

At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015  Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints

The Numbers Don’t Lie: Quantifying Employee Engagement

Business.comMarch 24, 2015 In the past, employee engagement wasn’t a priority for driving the bottom line. In the 1980s, for example, companies focused on product quality and management processes. In the 1990s, there was a shift to Six Sigma programs and web-based processes like Knowledge Management. However, what many companies now realize is that the … Continue reading The Numbers Don’t Lie: Quantifying Employee Engagement

Run, Don’t Walk, From Agencies That Guarantee Search Engine Optimization Results

Steve HammMarch 20, 2015 There’s one universal truth regarding search engine optimization: it’s impossible to guarantee specific results. In this blog post we’ll explain why there’s no guarantee with SEO and why you should be skeptical of those who claim otherwise. First, you need to understand how SEO works. The goal is to improve your page rank on … Continue reading Run, Don’t Walk, From Agencies That Guarantee Search Engine Optimization Results

50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research

Dave OrecchioMarch 14, 2015 Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50 percent of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights. … Continue reading 50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research