by Dr. Dirk FranssensSeptember 19, 2016 Everyone has heard a horror story about a website redesign. But there are still times when they are necessary or beneficial. Deciding when is the right time is one important aspect of doing a redesign well. The other aspect lies in the process itself. We can dramatically improve the … Continue reading Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy
by Gee Ranasinha Follow @KEXINOSeptember 16, 2016 Any small business marketing plan needs to be based around a clearly-defined business objective. You’d think that much would be obvious, right? You’d be surprised… During an average week we receive maybe 50 inquiries from startups and small businesses looking for help to develop specific marketing projects. Maybe … Continue reading Small Business Marketing: You Don’t Know What You Don’t Know
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it. Stephanie LeVonne on September 6, 2016 You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare … Continue reading Don’t get duped by duplicate content: 8 quick checks for every SEO
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
August 4, 2016 Make no mistake the cyber threat to small and mid-sized businesses (SMBs) is real. According to cyber insurance provider Travelers, the threat to smaller organizations continues to grow. Sixty percent of all online attacks in 2014 targeted SMBs. Given their reputation as an easy target, these SMBs are now feeling the impact … Continue reading Don’t Let Your Small Business Be a ‘Human Shield’ for Hackers
August 4, 2016 When writing website content, you should put yourself in the shoes of your visitor. They’re looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. … Continue reading 7 Content Mistakes You Don’t Want to Make
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. John Lincoln on August 1, 2016 SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that … Continue reading 9 things most people don’t understand about SEO
by Errol Allen July 26, 2016 Follow @consult53July 26, 2016 It’s important to remember that being fundamentally sound will certainly help in the quest to operate a successful company. Now one can have a great product or service to offer to one’s market, but it’s the ability to operate in an efficient, employee and customer … Continue reading Don’t Skip the Fundamentals
by Daniel Stewart July 24, 2016 Follow @stewartleaderJuly 24, 2016 I recently heard a story about a woman who had a dream. In the dream, her husband gave her a beautiful necklace that she had always wanted. In the morning, she explained the dream to him and asked what he thought it meant. He smiled … Continue reading Don’t Get Caught by These 3 Leadership Myths
by Julie Ritchie July 22, 2016July 22, 2016 Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year. However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting … Continue reading Don’t Start Website Personalization Without These Best Practices
