Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016 There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Sherry Bonelli on October 24, 2016 Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on … Continue reading How to dominate local SEO: more challenging in an evolving local search environment
by Liesha Petrovich Follow @lieshapetrovichSeptember 26, 2016 There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old market. The popularity of video is unprecedented and the 18-34 year-old market simply can’t live without videos. The rise of YouTube stars like PewDiePie and the Fine Brothers … Continue reading Want to Dominate the 18-34 Year-Old Market? Start Selling on YouTube
by Sahail Ashraf January 27, 2016 Follow @TalcontentJanuary 27, 2016 Content reach. We all crave it because it means that we simply expose our brand message to more people. But getting a large content reach isn’t always a given, and it can take a long time for us to feel we are anywhere near where … Continue reading How To Master Facebook Reach And Dominate Your Industry
by Melissa Duko January 11, 2016January 11, 2016 Happy New Year! Now that the holidays are over, and we’re back to the old grindstone, it’s time to see what 2016 has in store for us. We’re dusting off our “crystal ball apps” and sharing a few marketing predictions. Some predictions may look familiar as they … Continue reading 8 Things That Will Dominate Digital Marketing In 2016
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Ray ManleyNovember 2, 2015 Have you bought the weight loss supplement garcinia cambogia or any strings of “starry” LED lights on Amazon recently? I may have written those product descriptions. I’ve done a few Amazon product descriptions of these items over the last couple of years. When I took on the jobs I just focused … Continue reading Selling on Amazon? Dominate Your Category With This Trick
Erin SaginOctober 19, 2015 There’s no disputing it, achieving success with paid search on mobile devices is challenging. Conversion rates are significantly lower than those on desktops, ad real estate is limited and CPCs are on the rise. What’s even more discouraging is that we’re seeing more and more searches conducted on smartphones. It may … Continue reading 3 Hacks to Dominate Your Mobile Conversion Rates
Tracey WallaceAugust 18, 2015 In today’s state of ecommerce, marketplaces are becoming the norm for up-and-coming online sellers, and brand awareness rests almost wholly with legacy brands. There is nothing wrong on the surface with marketplace success. In fact, the benefits are numerous for smaller shops: you get to cast a wider net to an … Continue reading The 6 Must-Have Operational Strategies to Dominate Omnichannel Ecommerce
