Adam BaetuMay 18, 2015 A key element of any successful email marketing campaign, along with the message and the creative side of things, is data. You need accurate, up-to-date lists of targeted recipients, and you should ideally be growing your lists all the time. Buying data is easy, but it’s a huge mistake Whether launching … Continue reading Why Purchased Email Marketing Data Just Doesn’t Work
Lahary RavuriMay 9, 2015 Companies have more information at their disposal than ever before; unfortunately, most don’t know how to make sense of all of it. They understand the purpose of the individual data sets but have no structure in place to evaluate data in a holistic way. Let’s talk about channels When marketing professionals talk … Continue reading Omnichannel Doesn’t Need to be Ominous
Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
David AndersenApril 18, 2015 In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of your respective personalities. Contacts first sign up because they’re attracted to your content and trust that your offer is relevant and provides value. It’s love at … Continue reading Email Inactives Doesn’t Have To End In A Painful Breakup
Kim DieselApril 10, 2015 You went into a networking event and you killed it! You shook hands, had conversations with ten different people, and have a handful of new business cards to show for it. But chances are all of those people you just met won’t remember your name after a day or two. They … Continue reading Networking Doesn’t End When An Event Does
Jamie TeasdaleApril 1, 2015 What is your first thought when someone mentions, “outsourcing”? For some of us, it may call to mind examples such as the call centers that are located overseas. However, outsourcing has become – and continues to be – so much more. Entrepreneur.com provides the following definition of outsourcing: The practice of … Continue reading Outsourcing: It Doesn’t Have To Be Scary
Ulrik Bo LarsenMarch 4, 2015 Employee advocacy can be a polarizing concept. In principle, employees acting as brand ambassadors through their personal social channels sounds like a great idea. But naturally there are alarm bells. Should companies really trust employees with their brand on the world’s most rapidly growing communication medium? After all, trust is … Continue reading Employee Advocacy: It Doesn’t Need to Be a Leap of Faith
Rick Whittington December 16, 2014 You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular basis, and you’re sending out a robust email newsletter to drive more traffic to your website. You’re … Continue reading Tons of Traffic, Zero Sales? Why Website Traffic Doesn’t Matter
When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.” Look, there are a lot of things reporters and PRs hate about … Continue reading A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again
