With so many reasons to get into video marketing, it’s no surprise that nearly three in four B2B marketers plan to increase their use of original marketing videos. Unfortunately, many businesses create fantastic, on-topic videos… only to be disappointed when the viewership doesn’t launch them to the front page of Buzz Feed. It’s important to … Continue reading What To Do When Your B2B Video Marketing Doesn’t Go Viral
Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a business case. This will help you focus on the NUMBERS in terms or revenue impact on the business. As you consider what you can and … Continue reading Measuring Marketing Doesn’t Have To Hurt
Inbound marketing is like saving for retirement. It requires a plan with goals, targeted effort and most important, time. And like saving for retirement, the earlier you start the better. Inbound marketing doesn’t happen overnight. Fortunately, the work performed now, in two weeks, two months and even a year from now will continue to pay … Continue reading Inbound Marketing Doesn’t Happen Overnight
