by Heather Steele January 4, 2016January 4, 2016 So, you’ve got a website (or you’re in the process of getting one) — great! Now it’s time to sit back and watch the business roll in, right? I mean, that’s how it works in the movie — he builds the baseball field in the middle of … Continue reading Your Website is Not a Cornfield… Just Because You Build It, Doesn’t Mean They’ll Come
by Denise O’Berry December 29, 2015 Follow @deniseoberryDecember 29, 2015 Just because your title begins with a C – as in CIO or CTO – it doesn’t necessarily mean you have full access to the rest of the C-Suite. And without that access, it may be tough to get the true lowdown on company strategy. … Continue reading If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge
So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers. Casie Gillette on November 25, 2015 Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I … Continue reading What To Do When Traffic Doesn’t Equal Sales
Alex BirkettOctober 24, 2015 If I asked you, “what’s the most persuasive word in the English language,” what would you say? Many would say “free” – and that may or may not be accurate. It’s one of those CRO ‘best practices’ that is often repeated but rarely discussed in detail. There are studies that support … Continue reading When “Free” Converts (and When It Doesn’t)
Colleen McKennaOctober 5, 2015 As more and more LinkedIn members decide LinkedIn has merit for selling and recruiting, there is an assumption that just because you’re on LinkedIn it’s going to “automagically” work. I often hear: I’ve been on LinkedIn a long time, it’s my number one source for leads. OR I’ve been on LinkedIn … Continue reading Why LinkedIn Doesn’t Always Work
Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
Ryan MeadAugust 5, 2015 We hear it time and time again, hire for cultural fit, cultural fit increases productivity, cultural fit increases buy-in, etc…even stats like 67% of workers believe the most important aspect of a job was to have an employer with similar values all hammer in the concept. But what does cultural fit … Continue reading Hiring for Cultural Fit Doesn’t Mean You’re Hiring Friends
Virginia FrancoJuly 23, 2015 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a scan designed to quickly answer several … Continue reading Phone Not Ringing? Maybe Your Resume Doesn’t Answer These Three Questions
Ryan StewartJuly 6, 2015 I just parted ways with a client over anchor text. They hired me to build white hat links – guest blogging, outreach, broken link building, etc. After I landed a few on authority websites, I got an email from them regarding the link anchors: “We are looking to dilute our anchor … Continue reading Anchor Text Diversity Doesn’t Matter – Here’s Why
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
