Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
by Eyal Katz June 26, 2016 Follow @eyalk100June 26, 2016 Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the … Continue reading What Native Ads Can Learn From Display & Banner Ads
by Jamie Chaffin June 22, 2016June 22, 2016 Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. … Continue reading 4 Super Easy Steps for Creating the Best Display Ads
by Melissa Duko June 5, 2016June 5, 2016 Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads. As advertisers invest heavily in display ads, they want … Continue reading 4 Questions You Need to Ask Before Diving Into Display Tracking
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know. Brad Bender on May 30, 2016 You’ve probably seen the Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from … Continue reading Demystifying the display advertising landscape
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Thomas Stern on May 26, 2016 Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and … Continue reading Refine your content marketing tactics to benefit from enhanced search engine display
by Keely Bailey May 19, 2016May 19, 2016 If you’ve ever contemplated purchasing a specific item on Amazon and then later seen an ad for that exact same product pop up on Facebook, you’ve witnessed a prime example of display retargeting. This effective advertising method convinces interested consumers to reconsider potential purchases — and it … Continue reading The Small Business Guide To Display Retargeting
by Kelley Schultz April 20, 2016April 20, 2016 I recently started a blog series on optimization and what it actually means for digital marketers in terms of the work that needs to get completed. You can read part 1 of this series where I discuss optimizing your PPC campaigns and provide a suggested cadence to … Continue reading Optimize Your Digital Marketing Optimizations Part 2: Display
by Melissa Duko April 13, 2016April 13, 2016 Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too. Advertisers employ an array of different visual display options ranging from static … Continue reading The Definitive Guide to Display Advertising Targeting
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Josh Dreller on March 25, 2016 In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for … Continue reading The state of cross-channel paid search, part 3: SEM & display
