New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016 Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce
As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important. Casie Gillette on August 31, 2016 With over 3.5 billion searches per day, it’s no secret that … Continue reading Moving your SEO program beyond discovery
August 3, 2016 “I made my app, but where are all my customers?!” As consumers look to mobile apps for the majority of their product and service needs, it’s more crucial than ever for businesses to capitalize on this market. Creating your business application is a great first step, but having customers download and return … Continue reading How to Drive App Discovery and Engagement
May 23, 2016 Andy Cockburn In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)
by Rachel Clapp Miller July 12, 2016 Follow @ContentRachelJuly 12, 2016 If you want to be successful in sales, you need to effectively communicate. However, the ability to fully articulate your value and differentiation hinges on how well you listen. Think about how frustrating conversations are when you feel like the other person is not … Continue reading The Value of Silence in Your Discovery Process
by Bob Hutchins February 24, 2016 Follow @BobhutchinsFebruary 24, 2016 In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a … Continue reading Social Is the New Search: Changing the Discovery Process
by Rachel Clapp Miller February 22, 2016 Follow @ContentRachelFebruary 22, 2016 The discovery phase is one of the most critical components of the sales process. The greater your depth of awareness of the prospect’s problem, the better equipped you are to sell a high-value solution to match. Following are a few tips to improve your … Continue reading Want to Improve Your Discovery Process? Start Here
Sarah Schmid If a startup could be assembled from a list of things Millennials like, Detroit-based food tech company DishUp might be the result. DishUp’s food discovery app incorporates the ubiquitous meal close-ups that people love to post on social media sites; users swipe left or right a la Tinder to make their choices; and … Continue reading DishUp App Takes Visually Appealing Approach to Restaurant Discovery
Chris AbrahamAugust 16, 2015 There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what … Continue reading Social Media Content Discovery and Curation for the Win
Joe RosenthalAugust 3, 2015 Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As … Continue reading Promote Discovery with these Email Marketing Ideas
