New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
by Jessica Davis February 5th, 2015 Jessica Davis Jessica Davis is a Senior Copywriter with Godot Media – a leading content writing services company. She works closely with other article writers at Godot, creating engaging content for the company’s clients. Her other interests, besides content and social media marketing, are technology, sports and fashion. … Continue reading How To Use Content Discovery Tools To Boost Your Marketing Campaigns
A successful shopping experience isn’t just one where you find exactly what you wanted. Dedicated shoppers know it’s also serendipity, such as discovering a tasty gourmet ravioli on your way to pick up a 25-pack of paper towels. Sending the most relevant offers to customers is important. So is using email to introduce products to … Continue reading Email As Discovery Tool? Try It, You’ll Like It!
