Tag Archives: Discovery

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads →

ABM Myth-Buster #2: Account Marketability and Contact Discovery

Account Management

Charlie Tarzian — January 15, 2019 — January 15, 2019 Finding Your Total Relevant Audience In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align. One of the biggest gaps in the Always-On ABM matrix is whether any specific account is marketable. Do you have … Continue reading ABM Myth-Buster #2: Account Marketability and Contact Discovery →

Get More From Your Discovery Process by Asking More Questions

Productivity

Randy Milanovic — November 5, 2018 Follow @kayak360 — November 5, 2018 One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂 He was obviously joking, but I will freely admit that we spend more time getting to know our … Continue reading Get More From Your Discovery Process by Asking More Questions →

Google Home Turns Into Search, Discovery Tool For Coachella Music Festival

Google Tools

Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival →

Report: Product discovery, not payments, the real m-commerce bottleneck

mCommerce

Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck →

Four new search trends in mobile app discovery

Search Trends

Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. Brian Solis on February 5, 2018 Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over … Continue reading Four new search trends in mobile app discovery →

The future of local discovery

Local Business

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. Brian Smith on May 1, 2017 We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover … Continue reading The future of local discovery →

SEO & intelligent content: Discovery, connection and improved performance

Search Engine Optimization

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance →

Why data amplifiers matter in a world of omnichannel discovery

Omni-Channel

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. Adam Dorfman on December 19, 2016 In my October Search Engine Land column, I discussed the rise of data amplifiers — or … Continue reading Why data amplifiers matter in a world of omnichannel discovery →

How brands can win with omnichannel discovery

Omni-Channel

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Adam Dorfman on December 1, 2016 Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer … Continue reading How brands can win with omnichannel discovery →