Why “Barbie” Couldn’t Lift Warner Bros. Discovery in Q3 ValueWalk / Nov 9, 2023 Unless you have been living under a rock, you know that the Warner Bros. film Barbie was a billion-dollar blockbuster that was one of the most popular movies of all time. Let’s see how the film impacted the earnings of the company … Continue reading Why “Barbie” Couldn’t Lift Warner Bros. Discovery in Q3
TikTok Wants To Offer An AI Chatbot For Search And Discovery by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2023 Industry buzz around TikTok’s role in search started as a hum. Now the company is testing the Tako chatbot, which is designed to help make it easier to discover entertaining and inspiring content on TikTok. … Continue reading TikTok Wants To Offer An AI Chatbot For Search And Discovery
Search Beyond Google: The Future Of Brand Discovery by Allie Webb , February 17, 2023 The following was previously published in an earlier edition of Marketing Insider. Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, … Continue reading Search Beyond Google: The Future Of Brand Discovery
Search Beyond Google: The Future Of Brand Discovery by Allie Webb , December 5, 2022 Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of … Continue reading Search Beyond Google: The Future Of Brand Discovery
Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration by Laurie Sullivan @lauriesullivan, August 25, 2022 Instacart has unveiled The World is Your Cart starring Grammy Award-winning artist Lizzo in what the company calls its biggest brand campaign ever. It’s all about turning everyday moments into possibilities — and expanding on Instacart CEO … Continue reading Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform
Elliot Begoun September 22, 2021 Canva.com Before the outbreak of COVID, I was concerned that too few brands had a clear strategy to drive discovery and trial in brick and mortar retail. Distribution gains would come, but the actions that get the product off the shelf were expensive and inefficient. Further, a lot of money … Continue reading I Am Still Worried About Discovery
Stefan Wolpers February 23, 2021 TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. What product discovery part, you may think … Continue reading Product Discovery Anti-Patterns Leading to Failure
Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions
Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery
