Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026 Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
December 13, 2025 Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
November 02, 2025 The discovery that linked signature size to narcissism
October 23, 2025 Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be … Continue reading Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why
Nevada court grants Aristocrat discovery access in Light & Wonder lawsuit Suswati Basu A federal court in Nevada has changed course and granted Aristocrat Technologies’ renewed request to access the mathematical models used in certain Light & Wonder “Hold & Spin” slot games released since 2021. This discovery order is part of an ongoing lawsuit … Continue reading Nevada court grants Aristocrat discovery access in Light & Wonder lawsuit
Kalshi gets pause in Maryland, Nevada insists on discovery process Graeme Hanna Kalshi received updates to ongoing legal wrangles in Maryland and Nevada this week, with the prediction market platform still operational in both jurisdictions. In the Old Line State, Kalshi has dropped its request for a new injunction following an agreement with state officials … Continue reading Kalshi gets pause in Maryland, Nevada insists on discovery process
AI Emerges As Lucrative Brand Discovery Engine by Laurie Sullivan , Staff Writer, July 22, 2025 Brands are thriving as AI reshapes discovery of products and services. The technology no longer acts solely as a research tool — it has become a brand discovery engine. Data released today shows how AI continues to reshape the … Continue reading AI Emerges As Lucrative Brand Discovery Engine
Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025 Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing
