Being included in an AI answer isn’t the same as being chosen. Here’s what determines the difference. By Angelina Eng Published on August 19, 2026 For a trip to Tennessee, I wanted a modern, fresh, clean-looking hotel near Knoxville’s airport. It had to have a customer rating of 8.5 or higher and cost … Continue reading Getting your brand ready for AI agent discovery
Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions. By Adam Weiss Published on August 11, 2026 Today’s buying journey no longer begins with a Google search alone. Consumers now typically move between ChatGPT (or another AI chatbot of choice), Google, TikTok, Reddit, YouTube, LinkedIn, … Continue reading How AI, publishers, and social media are rewriting product discovery
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent. By Dan Taylor , Published on July 30, 2026 Customers are increasingly evaluating products in AI conversations without visiting a company’s website. As a result, analytics platforms lag behind the … Continue reading How to measure marketing when AI owns discovery
The WGA is also suing to block Paramount-Warner Bros. Discovery merger It seems some people take issue with one billionaire family overseeing a third of the US’ entertainment media. By Anna Washenko July 14, 2026 Alex Millauer/Shutterstock The Writers Guild of America East and Writers Guild of America West have combined forces for an antitrust … Continue reading The WGA is also suing to block Paramount-Warner Bros. Discovery merger
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026 Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
December 13, 2025 Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
November 02, 2025 The discovery that linked signature size to narcissism
October 23, 2025 Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be … Continue reading Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why
