Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. Benjamin Bloom on October 29, 2025 This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data … Continue reading Discover the secret weapon for marketers battling rising multichannel costs
September 22, 2024 5 questions to help you discover your own story of success Simply asking ourselves these questions increases the likelihood that we will find our way to meaningful answers. BY Yonason Goldson You’re on vacation, strolling through a small European town. Your senses feast on the blueness of the sky, the texture of the clouds, … Continue reading 5 questions to help you discover your own story of success
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover. When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
AI-powered causal analytics provides an alternative to A/B testing. Chris Wood on September 13, 2022 Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI … Continue reading How to use AI to discover the causes behind customer actions
By Rachel Pelta—FlexJobs March 08, 2022 When you’re looking for a new job, you probably head to job boards, pop in your current title (or the title you’d like to have), see what results sound interesting, then apply accordingly. Likewise, if you reach out to your network about leads, you probably use a job … Continue reading 8 ways to discover which jobs exactly match your skills
Sammy Courtright November 28, 2021 When thinking of leaders, who comes to mind first? Presidents? CEOs? People with high ranking and a lot of power? You likely do, but it’s important to remember that these are not the only people who are, or who can be, leaders. Leadership can happen everywhere – at school, at … Continue reading How to Discover Your Leadership Potential
Larisa Bedgood July 19, 2021 If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. … Continue reading 1 in 3 Consumers Use Social Media to Discover New Products and Brands
Karen Repoli May 6, 2021 Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately – you can even get some livestream videos under your belt quickly – but if you don’t take these steps … Continue reading Discover Your Target Audience in 4 Easy Steps
Moss Clement December 30, 2020 What is Google Discover? To some, Discover is a new buzz word. But the Google app feature is an incredible content marketing tool you should be using. Why? We will address the “Why” in a moment below. However, in the fourth quarter of 2016, Google published that they were updating … Continue reading 12 Easy Ways to Optimize for Google Discover Feed
Jared Atchison September 15, 2020 If you’re like other business owners, you want to find success. We all dream of creating and operating a thriving company one day, but getting there is a journey. It all starts with your customers and the industry where you work. Failure to understand how your audience and industry co-exist … Continue reading How to Discover Internal Marketing Success Gaps
