Roger Conant — April 12, 2017 — April 12, 2017 Dealership in-store digital video is nothing new. But what’s new about the recent announcement from General Motors is the potential for a large group of GM auto retailers to offer narrow-casting content to an audience already stationed at the dealership that isn’t exclusively the same … Continue reading Digital Signage: Enhancing the CX Experience in The “Other Showroom”
Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”
Adam Baetu — April 8, 2017 Follow @Marcomms4biz— April 8, 2017 If you are involved in a business’s digital marketing efforts, the fear of a massive and very public blunder can easily cause you to wake in a cold sweat at the dead of night. Social media gaffes occur often, and while some brands embrace … Continue reading Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers
Blake Jackson — April 5, 2017 — April 5, 2017 Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still … Continue reading 6 Steps to Digital Marketing Success
Aleksandar Olic — March 31, 2017 Follow @olicsan— March 31, 2017 An incredibly fast pace of modern technology has given us an opportunity to perform any imaginable daily tasks in just a few clicks. From electronic bank statements and online shopping to digital calendars and communication tools, there are thousands of applications that can take … Continue reading Digital Office or Creative Mess On Your Desk – What’s Making You Productive?
In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum. Lewis Gersh on March 31, 2017 The internet is both the best and worst thing that’s ever happened to us. (And I say … Continue reading Are you grateful for digital?
Kaleigh Moore — March 29, 2017 Follow @kaleighf— March 29, 2017 Today, there are more than 2.32 billion smartphone owners around the world. These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and … Continue reading How to Improve Mobile UX with Digital Wallets
The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible by Maarten Albarda, Featured Contributor, March 27, 2017 How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than U.S. advertisers on addressing YouTubegate. I refer of course to the fact … Continue reading The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
Cent Muruganandam — March 18, 2017 Follow @centmuru— March 18, 2017 Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets. One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for … Continue reading 15 Free Digital Marketing Tools for SMBs and Startups [Infographic]
