Tag Archives: Digital

Fixing Digital Publishing’s Dirty Little Secret

Fixing Digital Publishing’s Dirty Little Secret by Pierre-Marc Diennet , Op-Ed Contributor, May 12, 2017 Digital publishing has a dirty little secret – one that all publishers know, accept and refuse to discuss openly. But the days of being able to sweep this ugly truth under the rug, out of view from clients, are fast … Continue reading Fixing Digital Publishing’s Dirty Little Secret →

Small Business 101: The Digital Charm Offensive

Digital Publishers

Darnelle O’Brien — May 11, 2017 Follow @thekissagency— May 11, 2017 Winning over your customers in person with your charm might still do the trick, however, the digital world is entirely different. Your customers make decisions themselves, without the pressure of face-to-face interactions. Instead, their decision to stay on your website or to purchase your … Continue reading Small Business 101: The Digital Charm Offensive →

B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think

B2B Marketing

Adam Fout — May 3, 2017 Follow @bluesteeletx— May 3, 2017 When it comes to B2B, digital marketing gurus seem to run out of ideas about once a week and start pushing out articles that look a little something like this: “Digital marketing is dead.” “B2B digital marketing is dead.” “Social media marketing is dead.” … Continue reading B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think →

CMO audit series Part 1: Customer journey — the greatest strategic need

Content Management

Part 1: Customer journey — the greatest strategic need Part 2: Untangling the web of mobile technology Part 3: Media channels (it’s not what you think) Part 4: The convergence of UX and performance marketing Part 5: The rise of digital assistants Part 6: Analytics About The Author Scott Rayden Scott Rayden … Continue reading CMO audit series Part 1: Customer journey — the greatest strategic need →

7 Important Changes in the World of Digital Marketing

Digital Marketing

Greetje den Holder — April 28, 2017 Follow @GdenHolder— April 28, 2017 Digital marketing has been around for quite some time now, but due to progress in technology, it continues to change. It is good to check those changes every now and then. In fact, the digital world is evolving faster than most businesses can … Continue reading 7 Important Changes in the World of Digital Marketing →

Quick Start Guide to Running Digital Ads for Your Startup

Digital Transformation

Jonathan Chan — April 28, 2017 Follow @joncwrites— April 28, 2017 Are you thinking about running digital ads for your startup? Or maybe you’ve already started running them but aren’t sure if you should continue? This guide will help you understand the basic metrics you should be tracking, help you set benchmarks for success and … Continue reading Quick Start Guide to Running Digital Ads for Your Startup →

Are you grateful for digital? Part 2: Q&A

Digital Transformation

Columnist Lewis Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers. Lewis Gersh on April 28, 2017 In my most recent column, I challenged you to ask if you were grateful for digital. I argued that … Continue reading Are you grateful for digital? Part 2: Q&A →

Digital Transformation’s Impact on Business Processes and Work

Business Process

Ginger Shimp — April 27, 2017 Follow @GingerShimp— April 27, 2017 A previous post addressing the impact of digital transformation on business models can be found here. Today’s businesses operate in a world of increasing complexity characterized by higher data volumes, faster business cycles, and ever more demanding customers. In this volatile climate, traditional business … Continue reading Digital Transformation’s Impact on Business Processes and Work →

Digital Marketing & Usability: Critical Considerations

Digital Marketing

Kara Jensen — April 21, 2017 Follow @BopDesignSD— April 21, 2017 At one time or another, you’ve had a frustrating online experience with a brand. Whether it was trying to access a website that took forever to load, or a website that kept important information well-hidden, or you left a website having no clue what … Continue reading Digital Marketing & Usability: Critical Considerations →

How to Choose Digital Marketing Channels for Long Term Growth

Growth Strategy

Alex Birkett — April 12, 2017 — April 12, 2017 How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. … Continue reading How to Choose Digital Marketing Channels for Long Term Growth →