Tag Archives: Digital

Why Your Digital Marketing Strategy is a Failure

Aashish Sharma — March 20, 2017 Follow @ineedseo— March 20, 2017 On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not … Continue reading Why Your Digital Marketing Strategy is a Failure →

5 Must-Read Digital Marketing Guides to Beat Your Competition

Digital Marketing Skills

Christopher Jan Benitez — March 17, 2017 Follow @christopherjanb— March 17, 2017 Thinking about improving your marketing plan? Start by reading the following must-read online guides: 1. Content Marketing Want to read a definitive blueprint for creating a killer content marketing plan? Or perhaps you are more interested in finding out how to use storytelling … Continue reading 5 Must-Read Digital Marketing Guides to Beat Your Competition →

The Hard Thing About “Digital Transformation”

Digital Transformation

Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation” →

Successful Digital PR Tactics That Won’t Break the Bank

Public Relations

Tom Willis — March 16, 2017 — March 16, 2017 Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for … Continue reading Successful Digital PR Tactics That Won’t Break the Bank →

4 Ways Influencers Can Improve Your Digital Marketing Campaign

Influencer Marketing

Brandon Leibowitz — March 15, 2017 Follow @seooptimizers— March 15, 2017 Digital marketing is an extremely fast-paced and competitive field. Although it provides brands with a lot of unique opportunities, it also has its concurrent challenges. Today, brands are finding success in the market by tapping influencers. If you’re looking to improve the efficiency of … Continue reading 4 Ways Influencers Can Improve Your Digital Marketing Campaign →

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising →

How to Level Up Your Skills as a Digital Marketer

Digital Marketing Strategies

Elena Prokopets — March 13, 2017 Follow @elenatravelgram— March 13, 2017 Highly skilled marketing professionals can help you increase revenue, improve your branding, and grow your social media presence. Unfortunately, this kind of help isn’t easy to find. There is a real shortage of candidates who are qualified in digital marketing domain. In fact 64% … Continue reading How to Level Up Your Skills as a Digital Marketer →

Why brick-and-mortar retailers need to go digital with analytics

Analytics

Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics →

Onboarding a Digital Marketer the Right Way

Digital Marketing

Jess Chorney — March 8, 2017 — March 8, 2017 As a co-op student switching from job to job in four-month intervals, I am far too familiar with the dreaded onboarding process. I’ve spent hours staring at computer screens wondering when I will start to feel like a valued part of the team. Have you … Continue reading Onboarding a Digital Marketer the Right Way →

Email And The Digital Future: What Econstancy Found

Email Strategy

Email And The Digital Future: What Econstancy Found by Ray Schultz, Columnist, March 6, 2017 Most annual surveys change little from year to year. But the 2017 digital trends report from Econstancy and Adobe has one or two minor tweaks in it. And its biggest finding is that improving the customer experience dominates the priority … Continue reading Email And The Digital Future: What Econstancy Found →