Tag Archives: Digital

Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer

Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer

How Can You Outperform the Winners-Eat-Everything Digital Economy?

Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy?

4 Interview Questions You Must Ask Your Next Digital Marketer Before Hiring Them

Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 In a cutthroat world where businesses are competing so heavily against one another, it’s important your brand knows how to effectively cut through the noise and market your brand to be the best of the best. And one of the best investments you … Continue reading 4 Interview Questions You Must Ask Your Next Digital Marketer Before Hiring Them

Onboarding for the Digital Workplace: Get Employees to Productivity Faster

Tobi Anderson — August 23, 2017 Follow @tobianderson — August 23, 2017 How optimizing onboarding for the digital workplace can get employees to be productive faster (and save you money!). A key theme we focus on when working with clients is clarifying what business value they will derive from their efforts. One way to do … Continue reading Onboarding for the Digital Workplace: Get Employees to Productivity Faster

How to market your brand using interactive native content — Part 2

In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2

The Digital Transformation Battle Between Sales & Marketing

Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing