As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation
Tag Archives: Digital
The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Digital Transformation: How Technology Improves the Employee Experience
Kellie Wong — February 21, 2020 Digital transformation is all about using technology to improve our daily lives. While we hear a lot about new technology making the customer experience more streamlined and compelling, it’s also true that the employee experience is being enhanced through new technology. In fact, HR departments consider the digital transformation … Continue reading Digital Transformation: How Technology Improves the Employee Experience
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Pamela Parker on February 19, 2020 at 10:36 am If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign … Continue reading Introducing the Periodic Table of Digital Commerce Marketing
7 Free Training Resources for Digital Marketing Agencies
Brett McHale — February 17, 2020 Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to lose. So what are your options? Finding qualified contractors who are highly skilled … Continue reading 7 Free Training Resources for Digital Marketing Agencies
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020 Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium
7 Ways to Make Digital Marketing Work For Your Business
Vartika Kashyap — February 17, 2020 The marketing world we know today has a significant history. It started ages ago as an as simple method for sellers to set themselves apart in a crowded marketplace, and the rest is history. Despite the years that have passed, the goal of all marketing teams and agencies remains … Continue reading 7 Ways to Make Digital Marketing Work For Your Business
5 Reasons your Digital Marketing is Under Performing
Paul Morris — February 16, 2020 Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales. It really works, if it’s done right. So if you’re wondering why it’s not and your campaigns are falling short, then it’s likely … Continue reading 5 Reasons your Digital Marketing is Under Performing
Build Your Digital Marketing Plan on a Solid Foundation of Core Values
Jon-Mikel Bailey — February 16, 2020 Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a … Continue reading Build Your Digital Marketing Plan on a Solid Foundation of Core Values
Are You Avoiding These Digital Marketing Pitfalls?
Linda Landers — February 15, 2020 It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams. And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. … Continue reading Are You Avoiding These Digital Marketing Pitfalls?
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