Tag Archives: Digital

The Rise of Digital Two-Sided Labor Market Places and the Future of Work

Srinidhi Rao — February 12, 2020 The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit. -John McAfee, Founder of McAfee Last year the global Gig Economy reached USD 4.5 Trillion. The rise of the Gig Economy has been catapulted … Continue reading The Rise of Digital Two-Sided Labor Market Places and the Future of Work →

Digital Marketing Trends in 2020 [Infographic]

Digital Marketing Trends

Jomer Gregorio — February 11, 2020 Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them. In just a few decades, digital … Continue reading Digital Marketing Trends in 2020 [Infographic] →

Digital Trends Changing Advocacy and CRM in 2020

Digital Transformation

Michael Gullan — February 11, 2020 The year 2020 once seemed so far away — with flying cars, robots, video calling and even smart homes. Well, the future has arrived, and hasn’t changed much. Especially in business. No matter the sector or size still, businesses rely heavily on customer loyalty. Loyalty can best be achieved … Continue reading Digital Trends Changing Advocacy and CRM in 2020 →

Soapbox: Are ad blockers breaking the foundations of digital marketing?

Digital Marketing

Now is the time to start rethinking what’s next for website analytics. Alex Vale on February 11, 2020 I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests … Continue reading Soapbox: Are ad blockers breaking the foundations of digital marketing? →

How to Start With Digital Marketing Once Your Website & App is Ready?

Digital Marketing Tools

Ankush Mahajan — February 10, 2020 Digital marketing is one of the most resourceful and self-sufficient ways of increasing brand visibility. Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing. … Continue reading How to Start With Digital Marketing Once Your Website & App is Ready? →

Signs Your Digital Marketing Strategy Isn’t Working

Digital Marketing Strategies

Rachel Cunningham — February 10, 2020 Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between While B2C firms can … Continue reading Signs Your Digital Marketing Strategy Isn’t Working →

4 Parts of a Successful Digital Workplace (That Don’t Include Messaging)

Workplace Evolution

Chintan Jain — February 7, 2020 Implementing a digital workplace in an organization is not something that can happen overnight. Instead, it requires developing a thorough, multi-phase strategy that can take anything from weeks to months. A digital workplace is a virtual replacement of the physical offices, and it gives employees all the digital tools … Continue reading 4 Parts of a Successful Digital Workplace (That Don’t Include Messaging) →

12 Must-know Digital Marketing Tips

Digital Marketing Tools

Neil Wood-Mitchell — January 30, 2020 1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience 2- Optimise your content for voice search. By next year, 30% of searches will be performed without a screen. … Continue reading 12 Must-know Digital Marketing Tips →

How evolving risks and consumer distrust will shape digital marketing in 2020

Digital Marketing

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020 →

5 Digital Trends That Are Shaking up Small Businesses in 2020

Small Business Challenges

Anthony Carranza — January 31, 2020 Consumers have already embraced the digital era. Because of this, small businesses have little choice but to cope and commit to their own digital transformation. More and more business owners are realizing the importance of adopting digital tools and solutions to become better at what they do. However, it … Continue reading 5 Digital Trends That Are Shaking up Small Businesses in 2020 →