Tag Archives: Digital

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever →

How to Navigate Your Digital Marketing Presence During COVID-19

Digital Marketing Skills

Lindy Gillard — March 25, 2020 Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be … Continue reading How to Navigate Your Digital Marketing Presence During COVID-19 →

Going Digital in the Midst of COVID-19

Digital Transformation

Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19 →

15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

Digital Marketing Trends

Pam Moore — March 24, 2020 What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the … Continue reading 15 Hot Digital Marketing Trends for 2020 [Video + Podcast] →

The 10 Rules of Digital Transformation

Digital Transformation

Mukesh Gupta — March 9, 2020 Premise: In my work at SAP, I support a community of SAP customers in India – INDUS. One of the initiatives of this community is a micro-community of people who are working in their respective organisations around the topic of digital transformation. Members of this community are from organisations … Continue reading The 10 Rules of Digital Transformation →

Choosing the Right Digital Engineering Services Partner

Digital Transformation

Manish Mistry — March 5, 2020 Driven by the convergence of tech giants, digital natives, and professional services corporations, digital engineering services companies have an essential role to play in helping businesses attain their digital goals. The digital engineering market is moving fast, as you would expect from a sector currently experiencing 18 percent CAGR. … Continue reading Choosing the Right Digital Engineering Services Partner →

To Succeed, Marketers Must Consider Digital Experiences

Digital Engagement

To Succeed, Marketers Must Consider Digital Experiences by Jim Hamilton , March 6, 2020 The response to the “death of the cookie” by brands, agencies, and industry experts is often focused on the return to prominence of first-party and context-based targeting. Perhaps more quietly, leading players are upping the ante on the experiences they’re providing … Continue reading To Succeed, Marketers Must Consider Digital Experiences →

How to Choose a Profitable Digital Product Idea for Your Business

Product Development

Clair Kim — March 6, 2020 E-learning and online education industry is rapidly growing. Whether for the purpose of employee development or to serve more customers in various regions, many organizations are starting to introduce e-learning to their employees. It’s commonly being seen in schools, company training programs or even in self-serve help desks for … Continue reading How to Choose a Profitable Digital Product Idea for Your Business →