Tag Archives: Digital

Why Digital Transformation Remains Your Best Chance to Survive the COVID-19 Onslaught

Shashin Shah August 31, 2020 As businesses face a never foreseen or imagined, straight out of a dystopian pandemic fiction situation, where sustenance is all that matters – digital transformation is providing them the means to weather the storm. Those who embraced it in the past years seem to be winning the war against Covid-19 … Continue reading Why Digital Transformation Remains Your Best Chance to Survive the COVID-19 Onslaught →

How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy

Angela Hausman, PhD August 25, 2020 Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Yet, don’t throw out the baby with the bathwater. Traditional marketing still works and by combining traditional and digital marketing into a seamless marketing strategy, you optimize … Continue reading How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy →

The Future is Digital: How Video Helps Retailers Keep Up with Market Trends

Lauren McHugh August 24, 2020 In the first quarter of 2020 alone, video views for retailers were up 135% and rising as more consumers filled their shopping carts from home in response to the global pandemic. With an anticipated closure of nearly 25,000 retail stores across the US, retailers are heightening their focus on the … Continue reading The Future is Digital: How Video Helps Retailers Keep Up with Market Trends →

2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media

Laura Donovan August 24, 2020 geralt / Pixabay Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021. · Shop the Post E-Commerce businesses have always had the challenge of getting Social Media users out of the Social platform and over to the website for purchasing. … Continue reading 2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media →

The Digital Era and Global Lockdown: See How These Industries Evolved

The Digital Era and Global Lockdown: See How These Industries Evolved Dana Kachan / 18 Aug 2020   The recent turbulence of Coronavirus made all of us rethink business life. Many industries have started incorporating profound transformation to overcome the recession. The metamorphosis includes day-to-day operations to the business processes of vital importance. Businesses have … Continue reading The Digital Era and Global Lockdown: See How These Industries Evolved →

Digital Transformation: How to Transition Your Brick-and-Mortar Business to the Online Space in 2020

Mark Quadros August 21, 2020 2020 has been a tough year for local stores. And for two obvious reasons: quarantine and social distancing. The retail world is now forced to transition brick-and-mortar businesses to online stores. But that’s not easy. Changing your brand face, the way you sell, and the way you reach out to … Continue reading Digital Transformation: How to Transition Your Brick-and-Mortar Business to the Online Space in 2020 →

Are You Getting Everything You Pay For with Digital Advertising?

Angela Hausman, PhD August 21, 2020 Are you getting everything you pay for with digital advertising? A new article from Forbes suggests that much of your advertising spend is wasted and goes into detail about how and where that waste comes from. Today, we’ll look at ways to improve your advertising performance and get everything … Continue reading Are You Getting Everything You Pay For with Digital Advertising? →