Angela Hausman, PhD August 25, 2020 Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Yet, don’t throw out the baby with the bathwater. Traditional marketing still works and by combining traditional and digital marketing into a seamless marketing strategy, you optimize … Continue reading How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy
Lauren McHugh August 24, 2020 In the first quarter of 2020 alone, video views for retailers were up 135% and rising as more consumers filled their shopping carts from home in response to the global pandemic. With an anticipated closure of nearly 25,000 retail stores across the US, retailers are heightening their focus on the … Continue reading The Future is Digital: How Video Helps Retailers Keep Up with Market Trends
Laura Donovan August 24, 2020 geralt / Pixabay Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021. · Shop the Post E-Commerce businesses have always had the challenge of getting Social Media users out of the Social platform and over to the website for purchasing. … Continue reading 2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
The Digital Era and Global Lockdown: See How These Industries Evolved Dana Kachan / 18 Aug 2020 The recent turbulence of Coronavirus made all of us rethink business life. Many industries have started incorporating profound transformation to overcome the recession. The metamorphosis includes day-to-day operations to the business processes of vital importance. Businesses have … Continue reading The Digital Era and Global Lockdown: See How These Industries Evolved
Mark Quadros August 21, 2020 2020 has been a tough year for local stores. And for two obvious reasons: quarantine and social distancing. The retail world is now forced to transition brick-and-mortar businesses to online stores. But that’s not easy. Changing your brand face, the way you sell, and the way you reach out to … Continue reading Digital Transformation: How to Transition Your Brick-and-Mortar Business to the Online Space in 2020
Angela Hausman, PhD August 21, 2020 Are you getting everything you pay for with digital advertising? A new article from Forbes suggests that much of your advertising spend is wasted and goes into detail about how and where that waste comes from. Today, we’ll look at ways to improve your advertising performance and get everything … Continue reading Are You Getting Everything You Pay For with Digital Advertising?
Robi Ganguly August 21, 2020 “Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are scrambling to figure out what the “new normal” means for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets. And consumers are engaging with … Continue reading Customer Emotion is the Heart of a Successful Post-Pandemic Digital Transformation Plan
Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing
