Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic
Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2
Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One
Louis Columbus September 14, 2020 Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. 63% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of … Continue reading Why Digital Transformation Always Needs To Start With Customers First
Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future
Manish Mistry September 10, 2020 It may seem inconceivable today, but there was once a time when all an organization had to worry about was simply collecting data. Volume was the name of the game, and more data usually led to better decision making. This is still true on a fundamental level, but the increasing … Continue reading Why Data-Powered Agility is Key to Digital Transformation
Dr. Ashok Karania September 9, 2020 Tumisu / Pixabay Years from now, we’ll look back on 2020 as a milestone year for the financial services sector. While it’s still too early to assess the overall fallout from the COVID-19 pandemic, the crisis has already acted as a radical catalyst in the industry. The global fintech … Continue reading The Financial Services Megatrends Re-shaping Digital Banking
Abhishek Shah September 8, 2020 A generic white shoe will cost $ 15. The same white shoe with a black Nike Swoosh or three Adidas black stripes will sell for $ 150. That is the power of branding. (Source: justcreative) People branding can make your product sell for 10X its value. You can be a … Continue reading How Digital Marketing Can Help Boost Your Brand Image
Angela Hausman, PhD September 4, 2020 Digital media and marketing, even narrowing our focus to digital marketing, aren’t synonymous. Just as marketing is more than advertising, digital marketing is more than digital media. To be effective, digital advertising must incorporate the core concepts of marketing (all of the marketing, not just advertising), then adapt them … Continue reading Digital Media and Marketing: Media and Marketing Aren’t Synonyms
Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
