Angela Hausman, PhD September 29, 2020 Today’s businesses find digital marketing a very cost-effective means to generate profits, yet both new businesses and those with a longer track record struggle to get the most from their digital marketing strategy. Today, we share 5 digital marketing hacks that will help explode your business opportunities and profits. … Continue reading Digital Marketing Hacks Explode Your Business
Angela Hausman, PhD September 29, 2020 Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what happens when your digital marketing is failing or, as in the image above, doesn’t meet your expectations? Well, it’s time to reevaluate your strategy to find out what’s working and what opportunities you’re missing that … Continue reading Why Your Digital Marketing is Failing: A Guide to Improving Performance
Navneet Kaushal September 28, 2020 For many businesses, the current situation is like a long dark tunnel that seems never to end. It is possible however to maneuver through to the end of that tunnel. The latest statistics show that digital marketing could be that bullet train to get you to the end of the … Continue reading Stats and Tips to Help Digital Marketers Adapt to the COVID-19
Evanne Farmer September 26, 2020 By now I’m sure you’ve seen infographics online, but do you know how can you use them effectively in your digital marketing? This article breaks down exactly what they are, why they are a useful tactic to get the word out about your business, how to create them and how … Continue reading How Infographics Improve Your Digital Marketing Plan
How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Pamela Parker on September 25, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where … Continue reading What Digital Asset Management is and why marketers should care
Ioana Dulcu September 24, 2020 2021 holds a lot of promise for B2B marketers who leverage the best digital trends to their advantage. Read this post to learn why and how programmatic email monetization can help. B2B marketers look to the final months of 2020 and the coming new year to help them move beyond … Continue reading B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021
Angela Hausman, PhD September 22, 2020 The times they are a’changing, especially when it comes to how businesses use their marketing strategies to build brand awareness, attract new customers, and convert more sales. Don’t let your brand become a marketing dinosaur by using old strategies that lead to declining performance over time. Happily, you can … Continue reading Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy
Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic
Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2
Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One
