Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
Christopher Jan Benitez October 20, 2020 jmexclusives / Pixabay The growing importance of digital marketing is a sign for businesses to take their online campaigns seriously. No longer can they just rely on tired offline tactics to promote their business, especially today with the current pandemic. Therefore, it’s in their best interest to integrate growing … Continue reading Best Types of Digital Marketing Services to Help Grow Your Business
Lovepreet Dhaliwal October 20, 2020 The pandemic COVID-19 is the biggest challenge of our lifetime, but there is also a positive side to this pandemic. It has accelerated the digital transformation across every industry. Organizations have started investing heavily in remote working and ensuring that employees can work from their home productively. In a truly … Continue reading Ready to Initiate the Digital Transformation in Your Organization?
Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
Jon-Mikel Bailey October 13, 2020 2020 has been some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything … Continue reading The COVID-19 Digital Marketing Reset
The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
David Parks October 5, 2020 While digital transformation is a term or buzzword (depending on your audience and level of fatigue), digital contract transformation (DCX) has less of a following, which is surprising given its importance. Contracts are a business’ lifeblood, and play a critical role in helping companies manage their relationships with all parties … Continue reading You Can’t Have Digital Transformation Without Digital Contract Transformation
Jock Breitwieser October 2, 2020 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular … Continue reading 3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing
Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
