Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
Tag Archives: Digital
The COVID-19 Digital Marketing Reset
Jon-Mikel Bailey October 13, 2020 2020 has been some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything … Continue reading The COVID-19 Digital Marketing Reset
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
You Can’t Have Digital Transformation Without Digital Contract Transformation
David Parks October 5, 2020 While digital transformation is a term or buzzword (depending on your audience and level of fatigue), digital contract transformation (DCX) has less of a following, which is surprising given its importance. Contracts are a business’ lifeblood, and play a critical role in helping companies manage their relationships with all parties … Continue reading You Can’t Have Digital Transformation Without Digital Contract Transformation
3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing
Jock Breitwieser October 2, 2020 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular … Continue reading 3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing
The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
The Future of Employee Engagement Is Digital
Braja Deepon Roy September 30, 2020 Uncertainty is always dreadful. No matter how much we plan or try to overcome our obstacles, uncertainty can always bring us to our knees. The COVID crisis is one that uncertain event that no has ever anticipated. Today millions of people worldwide are working from home and trying their … Continue reading The Future of Employee Engagement Is Digital
Modern Field Service Management Requires a Digital Anchor. Here’s How to Optimize Your Distributed Teams.
Thomas Oberting September 30, 2020 As technology has advanced rapidly, consumers have come to demand more visibility into the operational processes that impact their experiences with businesses. As many as 73% of consumers identify experience as an essential factor in their purchasing decisions, yet fewer than half say they receive the experience they want. The … Continue reading Modern Field Service Management Requires a Digital Anchor. Here’s How to Optimize Your Distributed Teams.
How to Leverage Digital Marketing for B2B: Part 3
Liz Papagni September 30, 2020 How to Leverage Digital Marketing for B2B: Part 1 How to Leverage Digital Marketing for B2B: Part 2 By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website … Continue reading How to Leverage Digital Marketing for B2B: Part 3
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