Nikunj Gundaniya July 14, 2021 Digital banking is now the customer’s first demand when most of the things are going for digitalization. The incorporation of technology in the banking operation brings mutual benefit to the bank and end consumer as well. According to Forrester’s Global Financial Services Architecture Survey, about 80% of bank owners say … Continue reading How to Choose the Best Digital Banking Platform
Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape
Jon-Mikel Bailey July 9, 2021 I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few … Continue reading What Does Digital Marketing Strategy Mean Today?
Marcel Casella July 5, 2021 It can be argued that 2020 was the worst. In fact, I somehow agree with that sentiment. However, we can’t deny that the world hasn’t stopped and the future looks promising. Indeed, the data shows that it is spinning even faster than before, which can actually be a long-lasting blessing. … Continue reading 5 Digital Marketing Trends You Should Act On Going Forward
Designing Digital Content With Inclusivity In Mind by Anne Norman , July 1, 2021 Even if you design your site to perfection, your experience could make someone with a disability feel unwelcome. If that gave you pause to consider how accessible your own digital content is, the likely answer is “Not enough.” The Centers for … Continue reading Designing Digital Content With Inclusivity In Mind
Dave Sutton July 2, 2021 There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems and the customer experience is miraculously transformed. You just flip a switch and all of your people line up to flawlessly execute your strategy and deliver … Continue reading 4 Critical Enablers of Digital Strategy
Shadab Khan June 29, 2021 The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Countries have been on lockdown for so long now that it has resulted in the closing of businesses or having losses. Brands grabbed this opportunity to … Continue reading How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic
Nick Brown June 17, 2021 The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. In 2020 alone, 4.35 million applications for new businesses were submitted in the US. Numbers have grown by 74% within the last ten years. It’s more important than ever … Continue reading How Digital Marketing Can Give Small Businesses an Extra Edge
Angela Hausman, PhD June 18, 2021 Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work for themselves. Dubbed ‘the COVID entrepreneurs’, more than 4.4 million new digital businesses started over the last year, as a result of the global pandemic and changing employment patterns. … Continue reading Digital Business in 6 Easy Steps to Achieve Your Goals
Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021
