Tag Archives: Digital

Digital Currency Versus Bitcoin and the Future of Money

Daniel Burrus July 24, 2021 When Bitcoin debuted in 2009, I published an article making a few predictions using my Hard Trend Methodology that have proven to be highly accurate. While I stated that cryptocurrency and blockchain technology represented a Hard Trend that would grow exponentially, it is time to discuss the next Hard Trend: … Continue reading Digital Currency Versus Bitcoin and the Future of Money →

Traditional Marketing to Digital Marketing – When & How to Shift

Digital Transformation

Subhankar Pattanayak July 21, 2021 muneebfarman / Pixabay Digital marketing is often viewed as a separate science and frequently compared vis-à-vis traditional marketing. To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of the game. Still, the basics of marketing … Continue reading Traditional Marketing to Digital Marketing – When & How to Shift →

Top 10 Digital Marketing & Reporting Tools

Digital Marketing Tools

Paige Kummer July 16, 2021 I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Regardless of what type or types of marketing strategies your company employs—digital marketing, social … Continue reading Top 10 Digital Marketing & Reporting Tools →

5 Fixes for Broken Digital Marketing Engagement

Digital Marketing Engagement

Christa Tuttle July 18, 2021 Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your … Continue reading 5 Fixes for Broken Digital Marketing Engagement →

Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Digital Marketing Strategies

Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach →

Digital Executive Recruitment Shares the Key to Innovation

Digital Transformation

Bob Van Rossum July 17, 2021 Ready to start your digital executive search? As the leading digital executive recruitment firm, we see innovation as an essential part of every organization. It increases your ability to react and adapt to changes quickly. According to Deloitte, only 12% of the Fortune 500 companies from 1955 are still … Continue reading Digital Executive Recruitment Shares the Key to Innovation →

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

KPI

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021 →

How to Choose the Best Digital Banking Platform

Digital Banking

Nikunj Gundaniya July 14, 2021 Digital banking is now the customer’s first demand when most of the things are going for digitalization. The incorporation of technology in the banking operation brings mutual benefit to the bank and end consumer as well. According to Forrester’s Global Financial Services Architecture Survey, about 80% of bank owners say … Continue reading How to Choose the Best Digital Banking Platform →

How to Attract Customer Attention in a Fragmented Digital Landscape

Customer Attraction

Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape →

What Does Digital Marketing Strategy Mean Today?

Digital Strategy

Jon-Mikel Bailey July 9, 2021 I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few … Continue reading What Does Digital Marketing Strategy Mean Today? →