Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Corey Patterson on November 18, 2021 The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious … Continue reading How to future-proof your digital marketing strategy
Daniel Burrus November 16, 2021 Thanks to the Three Digital Accelerators I identified in the early ’80s, which include computing power/processing power, storage, and bandwidth, we as a global society are at a time of extreme connectivity. Exponential digital technology is transforming every business process, and massive disruptions are at every turn. The reality is … Continue reading Digital Disruption is Now a Business Standard. Will you Fight it or Embrace it?
Ron Scott November 16, 2021 Digital transformation has been on the rise for quite some time. Enterprises have been transitioning their strategies from optimizing the in-person experience to growing their online channels. As the pandemic has sped up the need for digital innovation, sectors such as the financial industry have had some hurdles to overcome … Continue reading Web Accessibility Expectations for Digital Transformation
Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers
The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences. Kim Davis on November 11, 2021 The 2021 edition of the Digital Life Index, compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals … Continue reading Winning and losing in the new digital economy
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions. Chris Wood on November 10, 2021 “Spatial computing is now possible,” said Ashley Crowder, co-founder and CEO of 3D content management system VNTANA. “We don’t need to interact in 2D and that opens … Continue reading How marketers can upgrade their 3D digital experiences
Digital Brands Headed For Another Messy Holiday Season by Vic Drabicky , Op-Ed Contributor, November 3, 2021 About this time last year, retailers collectively took a deep breath, crossed their fingers, and hoped for the best. After a year of being battered by the pandemic, a holiday season like no other was upon us. But … Continue reading Digital Brands Headed For Another Messy Holiday Season
Chanakya Kyatham November 2, 2021 The modern world around us has offered us new ways to live and explore our lives. Not only in terms of technology but also helping businesses and organizations, no matter how small or big they are, to reach their audience more effectively and to keep us with the changes happening … Continue reading How Digital Marketing Helps Businesses to Develop Themselves?
