by Jeff Bullas May 14, 2016May 14, 2016 There was no turning back. They had little food, disease was taking its toll and the instructions he had been handed were clear. It was a point of no return. Hernan Cortez was on the shores of the Atlantic. He gave the order “Burn the boats“. The … Continue reading 6 Surprising Ways for Growth Hacking Your Digital Startup to Success
by Andrew Dennis May 13, 2016 Follow @AndrewDennis33May 13, 2016 Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust … Continue reading Why Links Should Be a KPI Within Your Digital Marketing
by Danielle Antosz May 13, 2016 Follow @dantoszMay 13, 2016 What do digital marketers really think is the most effective marketing strategy? According to SEO experts, how often should most sites be performing an SEO audit? How do most digital marketers stay on the cutting edge of our industry? These were the burning questions we … Continue reading The State of Digital Marketing in 2016 [Study]
by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
by Brian McNeil-Smith May 11, 2016 Follow @easypromosappMay 11, 2016 Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in … Continue reading Digital Promotion Prizes Should Go “Beyond the Brand” For Better Conversion [Infographic]
by Angela Hausman, PhD May 9, 2016 Follow @MarketingLetterMay 9, 2016 The amount of digital data is exploding. Don’t believe me. Here are some stats: The amount of data available for analysis grows 20% each year Currently 1.6 Zetabytes of data exist – that’s equivalent to 47 years of HD TV programming 80% of data … Continue reading Managing the Digital Data Explosion
by Simon Bonello May 9, 2016 Follow @bigpic_agencyMay 9, 2016 Let’s not overcomplicate things. Digital strategy is simply to put a plan in place to accomplish objectives using digital channels. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” Without a defined digital strategy your project is at risk of … Continue reading Digital Strategy. You Need It.
by Will Humphries May 9, 2016 Follow @JustCallMeWillMay 9, 2016 Digital technology has opened up a whole new world of B2B lead generation channels for organizations. However, not all tools are as effective and efficient at delivering the quality leads you want. In the perfect world, every B2B marketing campaign you run is successful and … Continue reading 4 Digital Marketing Strategies to Boost Your B2B Lead Generation
by Jeff Bullas May 7, 2016May 7, 2016 I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay. The website traffic was looking good and the digital marketing funnel was fine tuned. The next email was scheduled, a tweet was shared and a Facebook update posted. Welcome … Continue reading 14 Inspiring Habits of Successful Digital Entrepreneurs
