by Angela Hausman, PhD May 4, 2016 Follow @MarketingLetterMay 4, 2016 I’m as guilty as my fellow bloggers in treating digital analytics as if it’s a different animal rather than an extension of market research that’s been around since the old days when women tested recipes by asking friends and neighbors to try it out. … Continue reading Market Research and Digital Analytics
by Joshua Breyfogle May 5, 2016 Follow @SimplySocialGRPMay 5, 2016 Marketing is like the long holes on a golf course, digital marketing is no different. You can’t expect to get good quantifiable results in a short amount of time. Some people especially people who are not formally educated in marketing have this notion that you … Continue reading ROO vs ROI – Digital Marketing’s New Success Metric
by Dave Sutton May 5, 2016May 5, 2016 Organizations that anticipate universal changes instead of reacting to individual ones will double their probability of success, according to a recent CEB Survey, further reinforcing the importance of developing a change capable organization. This same concept applies to the digital world. Digital should no longer supplement business … Continue reading 3 Must-Follow Steps for Digital Transformation Success
by David Baker, , Op-Ed Contributor, May 4, 2016 Like the teen generations that came before them, today’s teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the same time, the world these digital natives live in changes rapidly, shaping them into a new generation. … Continue reading Targeting Digital Teens (Generation Z)
by Kelley Schultz May 3, 2016May 3, 2016 As I continue to work on my optimization blog series (I’ve already talked about PPC and display), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52 weeks a … Continue reading Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO
by Ann Mills May 1, 2016 Follow @resourcefulbusMay 1, 2016 “Talent wins games, but teamwork and intelligence win championships.”– Michael Jordan With so many apps and tools at our fingertips, one would think digital marketing has never been easier. Not so. As the freelancing or “gig” economy takes off, remote teams are becoming commonplace; and … Continue reading 10 Go-To Digital Marketing Tools
by Paul Nashawaty April 29, 2016 Follow @pnashawatyApril 29, 2016 In today’s connected world, and especially as customer expectations around digital engagements continue to rise, a robust digital presence is essential to business success. Has there been a day in the past year when you or your company didn’t use the internet? Doubtful. And the … Continue reading 5 Ways Businesses Will Be Transformed by Digital This Year
by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
by Kelley Schultz April 20, 2016April 20, 2016 I recently started a blog series on optimization and what it actually means for digital marketers in terms of the work that needs to get completed. You can read part 1 of this series where I discuss optimizing your PPC campaigns and provide a suggested cadence to … Continue reading Optimize Your Digital Marketing Optimizations Part 2: Display
by Amber Callan April 19, 2016 Follow @ambermcallanApril 19, 2016 Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy. Today we’ll be looking at two … Continue reading SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business?
