by Megan Totka May 30, 2016 Follow @MeganTotkaMay 30, 2016 Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your … Continue reading 4 Ways A Website Redesign Can Improve Your Digital Marketing Now
by Ahfaz Ahmed May 28, 2016May 28, 2016 Being an entrepreneur isn’t all about sitting on a secluded beach somewhere in paradise. If you think that entrepreneurship is about working 2-3 hours a day, then you’re a wrong. An entrepreneur has a lot of responsibilities including marketing, managing teams and hiring employees. This can become … Continue reading 7 Tools Every Digital Entrepreneur Must Use
by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
by Jomer Gregorio May 23, 2016 Follow @JomerGregorioMay 23, 2016 In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may find convenient to their specific situations. Using a single channel to reach out to customers … Continue reading 8 Benefits of Multi-Channel Digital Marketing [Infographic]
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what’s best for you and your organization. David Booth on May 23, 2016 The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes … Continue reading How to write a digital data & analytics RFP
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to … Continue reading The 5 best digital marketing courses for the modern-day marketer
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion
By Mohamed Hedi Lassoued May 17th, 2016 Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years. Contents Keep It Simple The right tools Your goals Categorize Focus Documentation Implementation Tagging tools Digital analtyics tools Google Analytics best practices Google Tag Manager best practices Clean data … Continue reading The Starters Setup Guide To Digital Analytics
by Steve Hamm May 16, 2016 Follow @maasprosrduMay 16, 2016 Start-ups and long-established Fortune 500 companies have one thing in common: the need for an expert logo design. The logo you choose becomes the face of your corporate persona. It displays on your signage, brochures, business cards and anywhere else that you market your business. … Continue reading Top 5 Logo Design Tips from Digital Marketing Agency Pros
