How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers. Jason Warnock on June 21, 2016 Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for … Continue reading Secrets for digital commerce success in 2016
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Jason Decker on June 20, 2016 Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, … Continue reading 3 digital marketing opportunities for franchises
by Adam Frankel June 20, 2016 Follow @FrankelInteractJune 20, 2016 To be successful in marketing, a brand needs to stay fresh and relevant, as well as stay up-to-date on current trends in the marketplace. If not, it isn’t going to see the next thing coming and will fail to deal with it accordingly. Here we … Continue reading 4 Digital Marketing Trends Every B2B Enterprise Should Watch
by Janet Waring June 18, 2016June 18, 2016 Before we dive into the “why” of digital marketing, let’s briefly visit the “what”. Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads (such as Google AdWords). But digital marketing also includes wireless text messaging, mobile apps, … Continue reading Top 5 Reasons You Should Be Engaging In Digital Marketing
by Devon Vocke June 17, 2016 Follow @EvokeStrategyJune 17, 2016 According to eMarketer, businesses spent more than $ 170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may … Continue reading 7 Myths About Digital Marketing That Keep You From Growing
Location data offer a goldmine of insights that marketers cannot afford to ignore. Greg Sterling on June 15, 2016 Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical … Continue reading Why location is the hottest topic in digital marketing right now
by Bob Hutchins June 11, 2016 Follow @BobhutchinsJune 11, 2016 “A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” – Antoine de Saint-Exupéry I consider restoration to be one of my primary purposes as a marketing professional. I like Antoine de Saint-Exupéry’s … Continue reading Why Restoration Matters In Digital Marketing
by Angela Hausman, PhD June 10, 2016 Follow @MarketingLetterJune 10, 2016 All digital marketing is inherently global digital marketing! You can’t stop those electrons from traveling to other countries, even if you wanted to. While your target audience might not be global, you still need to manage global digital marketing. Here’s how Sarah Jones, from … Continue reading How To Manage Global Digital Marketing?
By Stephen Moyers June 7th, 2016 The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences … Continue reading Quality Over Quantity In Personalized Digital Content Marketing
by Martin Brown June 6, 2016 Follow @topseorankersJune 6, 2016 Online marketing has gone through multitudes of changes over the years. From basic article marketing to the use of mobile, there’s no doubt that the landscape is quickly changing for both users and businesses. It therefore makes sense to expect more of these changes in … Continue reading 10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]
