Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
by Kathy HeilAugust 17, 2016 On one hand, there’s never been an easier time to look for a job. The internet changed the landscape for both recruiting and job seeking in ways that could have never been imagined. In the late 80’s, when I was in the job market for the first time, the job … Continue reading How to Stand Out When Applying for a Digital Marketing Role
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016 The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency
by Eric SamsonAugust 18, 2016 Companies with established marketing teams may be too deep in the weeds to realize where their weakness lie. Consequently, they risk losing market share to competitors who regularly recruit outside help to spot marketing inefficiencies and improve existing processes. To grow your business, consider hiring a digital marketing agency or … Continue reading 5 Reasons Why You Should Hire A Digital Marketing Consultant
by Jack Loechner, Staff Writer @mp_research, August 9, 2016 According to a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study finds that consumers … Continue reading The Digital Commerce Landscape
by Scott Meyer Follow @ScottmeyerAugust 12, 2016 Digital governance isn’t necessarily a concept that most of us are required to be intimately familiar with. That is, unless something catastrophic occurs to our site or impacts our customers’ security. Why? Because it’s easier to be reactive than proactive. If something happens, it demands a response while … Continue reading 5 Tips to Better Digital Governance
by Sarah Beth JonesAugust 10, 2016 Putting a lot of time into your marketing strategy, but not seeing the kind of results you want? There are a lot of reasons why your marketing strategy may not be hitting the mark, here’s a breakdown: You aren’t content marketing — Content marketing is still relatively new on … Continue reading Why Your Digital Marketing Strategy Isn’t Working
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
by Jeff BullasAugust 8, 2016 Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid. So they keep going hard. Others sense they are never going to arrive, have dreams and ideas but never take … Continue reading 3 Digital Start-Ups That That Made it Big (And What You Can Learn From Them)
by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People
