by Carol Stephen Follow @Carol_StephenSeptember 8, 2016 How to Become a Digital Influencer: 10 Best Ways How do you go about becoming that person whose every word is listened to? How do you build trust so that you become an influencer? Digital influencers have not been around that long. However, there’s already a science behind … Continue reading How to Become a Digital Influencer: 10 Best Ways
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 8, 2016 GE Healthcare’s US Life Sciences headquarters … Continue reading The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
by Gino Galassi, Op-Ed Contributor, September 7, 2016 The digital video market is the holy grail for companies in the broadcasting, cable TV, super platform, over-the-top, and telecom industries. The market is also rife with vexing challenges. Viewers of digital video are dissatisfied, have difficulty finding relevant content, and have inconsistent viewing experiences. Providers lack … Continue reading Digital Video Market Has Work To Do
by Adam Frankel Follow @FrankelInteractSeptember 7, 2016 The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success in online marketing depends on: How much time one spends How much effort he puts in Marketing automation tools are a benefit to inbound marketers. Using such tools … Continue reading 7 Automation Trends for Digital Marketers to Follow
by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
by Bob Hutchins Follow @BobhutchinsSeptember 6, 2016 In its first few years, digital marketing got a little bit of a free pass. Buyers – and even a good portion of the agencies – weren’t exactly sure if efforts were working… if they were actually converting an audience into leads and leads into customers. Now, in … Continue reading 4 Steps for Measuring Digital Marketing Progress
by Brian Jensen Follow @Brian_A_JensenAugust 31, 2016 Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” … Continue reading 10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer
by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
by Sahail Ashraf Follow @TalcontentAugust 22, 2016 Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally help to transform how a business makes its money. There are a few digital agencies … Continue reading 7 Digital Agencies That Are Transforming Social Media
