Tag Archives: Digital

Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing

by Jack Loechner, Staff Writer @mp_research, November 30, 2016 According to the 2016 State of Social Business, a new study by Altimeter, presented by Ed Terpening, with Aubrey Littleton, Social Media has evolved far beyond its media roots into an engagement platform, stressing and stretching social team hubs who are trying to balance a platform that is growing in … Continue reading Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing →

Breathe Life into Trade Shows with Digital

Event Marketing

Trish D’Amato — December 2, 2016 — December 2, 2016 Trade shows are the bread and butter of B2B. And for good reason, nothing can compete with the face-to-face networking opportunities created on the trade show floor. They are one of the best ways to get in front of your target market, and when done … Continue reading Breathe Life into Trade Shows with Digital →

6 Ways to Significantly Boost Your Sales With Digital Influencers

Digital Engagement

Pauline Cabrera — November 30, 2016 — November 30, 2016 There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in … Continue reading 6 Ways to Significantly Boost Your Sales With Digital Influencers →

Mobile Apps and How They Make Your Digital Marketing Different

Mobile Apps

Adam Frankel — November 30, 2016 Follow @FrankelInteract— November 30, 2016 What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest. While your competitors might try improving the website experience, strengthen technology infrastructure and … Continue reading Mobile Apps and How They Make Your Digital Marketing Different →

5 Elements to Build a Digital Marketing for Small Businesses

Digital Marketing

Angela Hausman, PhD — November 15, 2016 Follow @MarketingLetter— November 15, 2016 Data driven digital marketing My focus is on mid-sized and high-growth startup businesses. In honor of Small Business Saturday (coming on Nov 26th-just after Black Friday), I’m shifting focus to write about digital marketing for small businesses, so I’ll try to give a … Continue reading 5 Elements to Build a Digital Marketing for Small Businesses →

4 Digital Marketing Trends That Aren’t Going Away In 2017

Digital Marketing Trends

Blair Nicole Nastasi — November 28, 2016 Follow @MediaMogulsPR— November 28, 2016 Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that aren’t … Continue reading 4 Digital Marketing Trends That Aren’t Going Away In 2017 →

Does the 4-Day Workweek Work in PR and Digital?

Productivity

Arik Hanson — November 21, 2016 — November 21, 2016 The four-day workweek. For many, it’s a pipe dream. But, for an increasing number of people, it’s quickly becoming a reality. In fact, just a few weeks ago a friend and former client negotiated her four-day workweek. And, from what I’ve heard so far, it’s … Continue reading Does the 4-Day Workweek Work in PR and Digital? →

Digital Transformation – Execution is Key to Realizing Your Vision

Digital Transformation

Jaisundar Venkat — November 21, 2016 Follow @BouncingThots— November 21, 2016 Many firms fall for the ‘digital’ hype and rush into digital initiatives without fully appreciating the fact that these projects must not only be envisioned differently but also executed differently. Success rates when these initiatives are handled like conventional technology projects aren’t flattering and … Continue reading Digital Transformation – Execution is Key to Realizing Your Vision →

Post Election Digital Skills Shortage

Digital Transformation

Sally Falkow — November 18, 2016 — November 18, 2016 One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it … Continue reading Post Election Digital Skills Shortage →

11 proven digital marketing strategies you’re (still) not using

Digital Marketing Strategies

From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can’t afford to overlook. Stoney deGeyter on November 18, 2016 There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only … Continue reading 11 proven digital marketing strategies you’re (still) not using →