Anna Manteufel — November 13, 2016 — November 13, 2016 Goal setting can be either an encouraging or discouraging process depending on how you look at it and the time you take to establish what those goals and KPIs are. KPI stands for Key Performance Indicators and as you may guess, can vary between industries, … Continue reading Digital Marketing Goal Setting: KPIs
Tag Archives: Digital
A step-by-step guide to developing your 2017 digital marketing strategy
It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy. Amy Bishop on November 11, 2016 We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To … Continue reading A step-by-step guide to developing your 2017 digital marketing strategy
11 Personalities You’ll Find at a Digital Marketing Conference
Dan Hanrahan — November 10, 2016 Follow @SigstrApp— November 10, 2016 This past week, over 14,000 people gathered at the Boston Convention & Exhibition Center for Inbound 2016. One of the largest marketing events put on by the masters of inbound marketing at Hubspot, the digital marketing conference was a chance for marketing professionals to … Continue reading 11 Personalities You’ll Find at a Digital Marketing Conference
Digital Marketing Agency Offers Insider Look At Native Advertising
Steve Hamm — November 9, 2016 Follow @maasprosrdu— November 9, 2016 If your content marketing strategy is falling flat and newsletter sign-ups are dwindling, blame your behind-the-times internet marketing service. When discussing the problems associated with creating ad content that consumers will read, our digital marketing agency knows the direction to success: native advertising. What … Continue reading Digital Marketing Agency Offers Insider Look At Native Advertising
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Should You Use Digital Signage in Your Product Displays?
Joel Goldstein — November 8, 2016 Follow @joelgoldstein— November 8, 2016 Retailers are always on a mission to make their product displays stand out above the others, and one way to do so is by incorporating digital signage into displays. This innovative signage can help transform your retail space, but is it right for your … Continue reading Should You Use Digital Signage in Your Product Displays?
What Makes A Great Digital Marketing Brief?
Chase Thomas — November 8, 2016 — November 8, 2016 A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders shared what exactly makes a good digital marketing brief and … Continue reading What Makes A Great Digital Marketing Brief?
Is Your Organization Ready For Market Strategy In A Digital Economy?
Tony Zambito — November 8, 2016 Follow @tonyzambito— November 8, 2016 Community Preparedness by Iconathon The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption … Continue reading Is Your Organization Ready For Market Strategy In A Digital Economy?
How Long Till We’re Done With Digital?
Jonathan Bright — October 30, 2016 Follow @SoutherlyComms— October 30, 2016 “The word ‘digital’ is a bit like the word ‘electricity’. Sure, electricity was all the rage back when it took over from steam. But it would be slightly ludicrous for a company nowadays to outline its ‘electricity strategy’. The same goes for digital – … Continue reading How Long Till We’re Done With Digital?
Call Conversions: The Blind Spot Threatening Digital Marketing ROI
Blair Symes — October 29, 2016 — October 29, 2016 Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong? In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on … Continue reading Call Conversions: The Blind Spot Threatening Digital Marketing ROI
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