Adam Baetu — March 5, 2017 Follow @Marcomms4biz— March 5, 2017 Did you know that more than half of new businesses fail within their first five years in operation? While running an SME is rewarding, it is also challenging and hard work, and small business owners need to be prepared and willing to do what … Continue reading Why Digital Marketing is Failing Most SMEs
Allen Finn — March 5, 2017 — March 5, 2017 Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was (March 16, 2017). Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing … Continue reading How to Build a PPC Offering at Your Digital Marketing Agency
Stop Thinking Digital To Get The Attribution You Deserve by Rebecca Kaplan, Columnist, March 3, 2017 In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible … Continue reading Stop Thinking Digital To Get The Attribution You Deserve
Ben Legg — March 4, 2017 Follow @bglegg— March 4, 2017 According to IPG Media Lab and YuMe, as far back as 2011, more than 60% of all viewers watching TV spent time distracted by data applications on mobile devices, while 33% watched TV with their laptops open. Just 6% of those monitored watched TV … Continue reading How to Measure the ROI of Digital Video vs TV Ads
Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences
Blair Nicole Nastasi — February 28, 2017 Follow @MediaMogulsPR— February 28, 2017 Unless you’ve been hiding under a rock for the past decade, you’ve already realized the power of digital marketing. But effective digital marketing strategy changes just as quickly as the seasons. Consider, for example, the potential changes 2017 has in store for digital … Continue reading 3 Ways Digital Marketing is Changing in 2017
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era
Dave Sutton — February 24, 2017 — February 24, 2017 Personalized messaging, larger audience reach, and more measurable return on investment make digital advertising an attractive alternative to tv ad spend. In fact, eMarketer reported in late 2016 that US digital ad spend was estimated to be higher than TV for the first time in … Continue reading How Brands Are Doubling Marketing ROI with Digital Ads
James Mathewson — February 24, 2017 — February 24, 2017 In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. First, … Continue reading 5 Levers of Relevance for Digital Authors
Lisa Kupfer — February 23, 2017 Follow @dearlisa— February 23, 2017 Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as the biggest challenges. Knowing where to market, what message to send, what to prioritize, and how to measure return … Continue reading What is Digital Marketing?
