Arik Hanson — February 22, 2017 — February 22, 2017 Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a … Continue reading 3 Reasons Digital Marketing Should NOT Own Influencer Marketing
Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy
Ronald Dod — February 16, 2017 Follow @Visiture_Search— February 16, 2017 Today, SEO tools are much more advanced than they have ever been. The major ones have so many features that it can be daunting to use them and even impossible to know them fully, inside and out. With that being said, as an SEO … Continue reading Simple SEO Tool Hacks for Digital Marketers
Jodi Schechter — February 15, 2017 Follow @jjschechter— February 15, 2017 FACT: The majority of digital experience projects fail You read that right. A recent survey by Forrester Consulting reveals that more than 60 percent of all digital experience transformations do not succeed. An even more dire stat by Consultancy.UK pegs the shocking failure rate … Continue reading Why Digital Transformation Projects Fail
Stacey Rudolph — February 14, 2017 — February 14, 2017 Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence … Continue reading How Digital News Consumption is Shaping the Future of Advertising [Infographic]
Paul Keijzer — February 14, 2017 Follow @Paul_Keijzer— February 14, 2017 When you think of operating in the digital age things like automation, mobile computing, cloud computing and social media come to mind. All of these combined have created an environment where more information can be accessed, faster. Technology and the digital age have been … Continue reading How the Digital Age Is Pushing The Need For Culture Change
Andrew Gazdecki — February 14, 2017 Follow @biznessapps— February 14, 2017 A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not … Continue reading How Much Should Small Businesses Spend on Digital Marketing in 2017?
Jaime Nacach — February 8, 2017 Follow @bloominari— February 8, 2017 A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing. If Your Company Doesn’t Exist Online Today, It … Continue reading 3 Ways to Grow Your Business With Digital Marketing
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh. Lewis Gersh on February 3, 2017 Picture this. It’s Super Bowl Sunday. Last play. Patriots trail by four. Tom Brady fires a pass to Julian Edelman at the back of the end zone. Touchdown. But wait. … Continue reading What if Super Bowl commercials were like digital ads?
Amanda Clark — February 2, 2017 Follow @GrammarChicInc— February 2, 2017 When you’re a jobseeker, the Internet offers countless tools for promoting your personal brand, connecting to desired employers, and moving your career forward. Of course, all of this is contingent on you identifying and exploiting those tools, making the most out of the available … Continue reading 4 Ways to Improve Your Digital Job Search Today
