Tag Archives: Declines

Nielsen: How Brands Can Prepare For Second-Half Year Declines

Nielsen: How Brands Can Prepare For Second-Half Year Declines by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2020 Nielsen estimates that brands that cut advertising for an extended period such as the remainder of 2020 could face revenue declines of up to 11% in 2021. A second wave of pandemic crisis later this year in … Continue reading Nielsen: How Brands Can Prepare For Second-Half Year Declines

Creating Mega Fans: Social Influence Declines As Fans Age

Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan  @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits