Peter Daisyme — November 23, 2017 — November 23, 2017 stevepb / Pixabay As a business owner or entrepreneur, your success will, to a large degree, be determined by how well you manage the financial resources you have at your disposal. And, if there’s one mistake you don’t want to make, it’s letting your emotions … Continue reading How to Avoid Letting Emotions Control Financial Decision-Making
Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event
Jonathan Chan — June 19, 2017 Follow @joncwrites— June 19, 2017 ElisaRiva / Pixabay Logic is a funny thing. Most consumers think they make their decisions of what to buy, and what to do based on logic and information. However, the truth is that logic often intertwines with emotion in the buying cycle, and that … Continue reading Decision-Making Manipulation: How Startups Can Appeal to Buyer Logic
by Tukan Das Follow @tdasOctober 18, 2016 B2B buyers are facing an increasingly complex world of vendors, content, reputations, advertisement and sales pitches when they need to make a purchase decision – and their actions are becoming increasingly complex to match. By reaching a buyer in the middle of his or her decision-making process, you … Continue reading How To Engage B2B Buyers During Their Decision-Making Process
by Angela Hausman, PhD July 16, 2016 Follow @MarketingLetterJuly 16, 2016 Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? The psychology of … Continue reading The Psychology of Customer Decision-Making
by Jim Haudan February 14, 2016 Follow @jhaudanFebruary 14, 2016 Decisions. We make them all day long. What time to wake up? Which route to take to work to avoid the most traffic? Who to invite to the 2016 planning meeting? With literally thousands, if not millions, of decisions under your belt, you probably feel … Continue reading Taming the Decision-Making Beast
