How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making
Amy Drader August 20, 2021 Business vector created by pch.vector – www.freepik.com Any chance this scenario or aspects of it sound familiar? “Our team is great at making decisions when everyone agrees, or the stakes are low. But we struggle otherwise. If we need to make a big decision, our goal is to decide together. … Continue reading Demystify Decision-Making, Apply Structure and Process
Steven Imke January 29, 2021 The lessons of success and failure from the world’s response to the COVID-19 pandemic should have taught every business owner how the hierarchy of decision-making should be applied if you want to make better decisions. According to Thomas Sowell in his book “Knowledge and Decisions”, the more senior the decision-making … Continue reading What You Need to Know About Hierarchical Decision-Making
Paul Keijzer October 27, 2020 We all know that teams typically outperform individuals. Teams tend to perform better not only because they devote more people to work on a task but also because they bring together various set of skills and perspectives to create a multiplying effect. More minds are better than one, right? Not … Continue reading 4 Strategies for Better Group Decision-Making
Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making
Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making
Sourov De — February 5, 2019 — February 5, 2019 You’re a business owner. You’ve got a growing team working for you. It’s Monday morning and you’ve got your entire day planned. You sit down at your desk and boom an email comes in. It’s Karen from the accounts team with an IT problem. Next, … Continue reading Business Owners, This is How You Eliminate Your Decision-Making Bottleneck
Eric Douglas — November 27, 2018 Follow @LeadingResource — November 27, 2018 One of the greatest benefits of developing a purpose-driven company with a framework of core values is that decision making can be decentralized. When people understand the company’s core values, there is no need for top-down command and control. Instead, you can implement … Continue reading Using Values to Decentralize Decision-Making
Peter Daisyme — November 23, 2017 — November 23, 2017 stevepb / Pixabay As a business owner or entrepreneur, your success will, to a large degree, be determined by how well you manage the financial resources you have at your disposal. And, if there’s one mistake you don’t want to make, it’s letting your emotions … Continue reading How to Avoid Letting Emotions Control Financial Decision-Making
