Tag Archives: Decision

The Big Decision: Live Action or Animation?

William Gadea — December 21, 2016 — December 21, 2016 Aisle or window? Boxers or Briefs? Vodka or Gin? These are all eternal questions. In video production, we have an eternal question of our own: Live Action or Animation? Since we are an Animation Studio, perhaps you might expect us to say Always Go Animated! … Continue reading The Big Decision: Live Action or Animation? →

Ad extensions for the entire decision journey

How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. Mona Elesseily on December 7, 2016 Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve … Continue reading Ad extensions for the entire decision journey →

New insights on the customer decision journey

Customer Engagement

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. John Cosley on July 21, 2016 For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the … Continue reading New insights on the customer decision journey →

Decision trees for SEM segmentation

Search Engine Marketing

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. Aaron Levy on June 3, 2016 One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any … Continue reading Decision trees for SEM segmentation →

Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision

Customer Retention

by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision →

Launching A Multilingual Website – The Toughest Decision?

Website Guidelines

by James Brockbank May 1, 2016 Follow @BrockbankJamesMay 1, 2016 When done correctly, launching a multilingual version of a website can be one of the most effective ways to grow an online business, driving targeted buyers in new territories and carving out a market presence amongst a new audience. Whilst for some businesses, their offerings … Continue reading Launching A Multilingual Website – The Toughest Decision? →

Coping With Decision Fatigue

Stress Management

by Eric Douglas April 12, 2016 Follow @LeadingResourceApril 12, 2016 Most people assume they make good decisions most of the time. But a new body of research reveals a phenomenon called “decision fatigue,” which means the more decisions you make during the course of a day, the more likely you are to make a bad … Continue reading Coping With Decision Fatigue →

Bad Assumption: The Senior Executive is the Decision Maker

Corporate Politics

by John Holland January 1, 2016January 1, 2016 When working with committees many salespeople and their managers assume that the highest-level person is the decision maker. While I believe it is important to gain access to as many committee members as possible, focusing too much on the senior executive (and potentially busiest person) may not … Continue reading Bad Assumption: The Senior Executive is the Decision Maker →

Getting Past the Gatekeeper and Talking with the Decision Maker

Conversion Management

by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker →

Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage

Customer Engagement

by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage →