Judy Caroll — August 5, 2018 Follow @JudyCaroll1 — August 5, 2018 When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you … Continue reading How to Sell to Match the 3 Types of IT Decision Makers
Allen Finn — April 5, 2018 — April 5, 2018 Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search … Continue reading What Bing’s Decision to Kill Sidebar Ads Means for Your Account
Maria Waida — September 6, 2017 — September 6, 2017 One of the biggest obstacles in sales is figuring out how to get past gatekeepers. We went ahead and gathered some foolproof ways to reach the decision maker of any company. Learn how to get in touch with almost anyone by using these key strategies. … Continue reading 6 Tips to Cut Straight to the Decision Maker
Michael Lang — September 5, 2017 Follow @sg_partners — September 5, 2017 Ships don’t sink because of the water around them, they sink because of the water in them. The same goes for business; if your team is underperforming, you could find the company sinking before your very eyes. Ergo; hiring a bad salesperson can … Continue reading The 5 Stages of Grief of a Bad Hiring Decision
Chris Pitt — June 19, 2017 Follow @Pitty_C— June 19, 2017 For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimization – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard … Continue reading The Dangers of Data Overload and Decision Fatigue
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. Christi Olson on March 2, 2017 As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting … Continue reading The value of search across the modern consumer decision journey
Lisa Kupfer — February 8, 2017 Follow @dearlisa— February 8, 2017 As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like … Continue reading Social Media: The In-House Versus Agency Decision
William Gadea — December 21, 2016 — December 21, 2016 Aisle or window? Boxers or Briefs? Vodka or Gin? These are all eternal questions. In video production, we have an eternal question of our own: Live Action or Animation? Since we are an Animation Studio, perhaps you might expect us to say Always Go Animated! … Continue reading The Big Decision: Live Action or Animation?
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. Mona Elesseily on December 7, 2016 Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve … Continue reading Ad extensions for the entire decision journey
