Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. Tamar Weinberg on March 24, 2016 Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were … Continue reading Facebook video metrics add richer day-by-day data
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
by Dan Steiner March 13, 2016 Follow @danlsteinerMarch 13, 2016 Businesses today have access to unprecedented levels of information. They can monitor everything their customers view, buy, and return, as well as watching the way visitors interact with them online. This reliance on data analytics has spread to every area of business, including B2B service … Continue reading How Data Is Changing the Way Small Businesses Get Financing
by Tukan Das March 11, 2016 Follow @tdasMarch 11, 2016 Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about their brand, their competitors and their industry, and they have access to audience insights to learn more about their customers. However, the data that marketers collect … Continue reading 5 Ways to Generate Revenue Using Social Data
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016 Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
Pinterest has launched rich data within movie and recipe pins to improve the user experience. Tamar Weinberg on February 23, 2016 at 1:00 pm Pinterest has launched updates to its movie and recipe Rich Pins, extrapolating more rich data to enhance the user experience on the platform. With recipes being one of Pinterest’s top pinned … Continue reading Pinterest Launches Updates To Rich Pins With Recipes And Movie Data
by Charles Caldwell February 20, 2016 Follow @ccaldwelllogiFebruary 20, 2016 It is the much sought after, but frustratingly elusive, holy grail of business intelligence: the ‘single version of the truth’. The sourcing of data, addressing quality issues, integrating disparate sources, enforcing key business rules, curating master data and making sure it all happens consistently within … Continue reading The Data Balancing Act
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data
