School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what’s best for you and your organization. David Booth on May 23, 2016 The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes … Continue reading How to write a digital data & analytics RFP
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences
by Brooke B. Sellas May 11, 2016 Follow @madSMscientistMay 11, 2016 Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited … Continue reading How To Use “Seesaw” Data To Improve Your Social Media Content ASAP
by Angela Hausman, PhD May 9, 2016 Follow @MarketingLetterMay 9, 2016 The amount of digital data is exploding. Don’t believe me. Here are some stats: The amount of data available for analysis grows 20% each year Currently 1.6 Zetabytes of data exist – that’s equivalent to 47 years of HD TV programming 80% of data … Continue reading Managing the Digital Data Explosion
by Nick Everitt April 17, 2016April 17, 2016 It can be very tempting to purchase data. When you’re trying to get people off your back, it’s an easy and convenient way of growing your list total. A bigger list total brings all sorts of wonderful promises with it: Greater influence, greater brand awareness, greater profit. … Continue reading 3 Reasons Why Purchasing Data is a Really Bad Idea
by David Niles, , Op-Ed Contributor, April 14, 2016 Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over. Clients are now swimming in data about their customers but need help processing it. Creative agencies … Continue reading Advertising Firms + Big Data = Missed Opportunities
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. David Fothergill on April 11, 2016 Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which … Continue reading Visual analysis of AdWords data: a primer
by Shannon Sullivan March 29, 2016March 29, 2016 The top four digital priorities for 2016 among companies, according to the EConsultancy Quarterly Digital Intelligence Briefing: 2016 Digital Trends report, are targeting and personalization, content optimization, social media engagement and multi-campaign management. Among these priorities, there is one point of focus: customer experience. The element that … Continue reading Don’t Let the Challenges of Data Get Your Digital Marketing Down
by Tukan Das March 29, 2016 Follow @tdasMarch 29, 2016 Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means of increasing brand awareness. Sure, it can get people talking, but it doesn’t do much to directly contribute to the bottom line. If you’ve caught … Continue reading How to Use Social Data for Better Lead Generation
