Welcome to your first lesson, I am grateful that you have made the decision to join The Dan Bilzerian School Of Instagram.
To begin, let’s go back in time to the emergence of The King Of Instagram:
This is the image that brought Dan Bilzerian to the attention of the world.
Yes, she is stroking his beard as he looks on with an intense focus.
And though it seems that this moment was captured by chance…
His success on Instagram is far from fortunate.
He is a marketing genius…
…(or at least someone in his social media marketing team is).
In this class, we will study and learn 5 lessons from the King Of Instagram, which if followed diligently, will enable you to skyrocket your follower growth, without guns, girls and cats.
As you move through the lessons, I would urge you to consider how you would be able to apply each of them to your profile, this will help to internalise each concept.
1. Be remarkable
You know when you are scrolling through your Instagram feed and doze off because you’ve already seen enough pictures of breakfast, sunsets and latte’s?
I believe there are certain Instagram images that now just fade into the background, including those listed above.
Now, let’s rewind, you are scrolling through the “Top” section one morning and the image above from Mr Bilzerian arrives…
BOOM
He has you.
Another follower to add to the 13.6m.
My favourite definition of the word remarkable is:
Worthy of making a remark about.
So each time you open Instagram and go to make a new post, ask yourself the question…
“Would someone make a remark about this?”
For a more comprehensive guide to being remarkable, I will happily refer you to Seth Godin.
2. Be consistent
To make it easy for your followers to understand your Instagram presence and more importantly share your profile with their friends, it is important to maintain consistency on three different levels:
Brand
From Dan’s profile picture, to images, to captions; he has a very clear tone of voice and visual style, which has remained consistent over the multiple years that he has been posting.
Posting schedule
When following Dan Bilzerian you know to expect around 5 posts per week, no more, no less.
You will haemorrhage followers if you take a 2-month vacation from Instagram.
Therefore, if you do plan to go and live on a remote island for an extended period of time, Hootsuite have now integrated with Instagram to allow you to schedule your posts, there are no excuses.
Content
Dan Bilzerian posts about guns, girls, money and cats, I know that.
So when my friend asks about him I know what to say.
I follow another person on Instagram that posts pictures of their friends, breakfast and dog, when my friends ask about them; I don’t know what to say.
You will be able to facilitate word of mouth through consistent content, thus fuelling the growth of your audience.
3. Utilize hashtags
Whether you make up your own or just jump onto a trending hashtag, they provide routes to new exposure.
I’m sure The King Of Instagram picked up quite a few new wildlife enthusiast followers through leveraging the #WorldLionDay hashtag.
Furthermore, it is important to be aware of your brand and who you are targeting when creating or assessing hashtags to use, as this will define the types of potential followers you will be exposed to.
For bonus marks, you can create a hashtag of your own. I would recommend something short and memorable that incorporates part or all of your Instagram extension (unlike Dan’s attempt above). Then once confirmed, add to every image or video you post and encourage/incentivise your audience to use it.
4. Mention people
You will not build your audience by mentioning people (directly).
However, every time you do mention someone below your image, you are creating goodwill with that person, and Robert Cialdini’s work on reciprocity states that:
“If you do something for someone else, they feel a need to return the favour.”
And when people DO return the favour and mention you below their images, you will build your audience.
And when, like Dan, you are mentioning super models with upwards of 1m followers, growth can be drastic.
5. Have fun
A lesson for Instagram that can also be extended broadly to life…
It is clear that Dan Bilzerian is having a lot of fun on his Instagram profile. It shows his following, a much-anticipated window into his world.
Instead of doing awesome things with your personal brand or business in order to take Instagram photo’s.
You should do awesome things with your personal brand or business regardless…
… and then take awesome Instagram photo’s.
In summary, you have the keys…
And if you have reviewed each of the above lessons and thought about how they could apply to your business, there is just one more task required for your graduation from The Dan Bilzerian School Of Instagram:
Homework
Once you have internalised one or more of the lessons above, we require you to post a link to the Instagram image in the comments below. I will then personally go through and mark each image out of 10 whilst providing constructive feedback.
We thank you for your attention, and wish you the best of luck as you move out into the world to start sharing your remarkable and consistent images, just like the King Of Instagram himself: Dan Bilzerian.
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