by Nicola Faulkner June 19, 2016June 19, 2016 In email marketing, one size doesn’t fit all – it’s all about relevance. So how do you know what your customers are interested in to target them effectively? The obvious answer to this is to ask your customers, but you can’t just rely on them actively handing … Continue reading Using Customer Profile Data Effectively
by Amity Kapadia June 17, 2016 Follow @amitykapadiaJune 17, 2016 Think about the last time that you took out a loan or used an accountant to prepare your taxes. Even if your experience was positive, was it exciting enough to inspire you to refer the company to your friends, family, or colleagues? Did you run … Continue reading What the Data Says About Financial Services and Referral Marketing [Report]
by Katherine Buchholz June 11, 2016June 11, 2016 Imagine your business receives a phone call, but you don’t know which marketing source it came from. Then the caller talked to the sales team, but you can’t tell for how long or what was said. And once the call is completed, you can’t track if that … Continue reading Do You Know What Data Call Attribution Software Can Capture?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting. Winston Burton on June 8, 2016 With the rise of SEO platforms and enterprise-level technology, we are drowning in … Continue reading Is your SEO data steering you wrong?
Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016 Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps
Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016 Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help. Joshua Reynolds on June 1, 2016 As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars … Continue reading Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy
by Bob Hayes May 28, 2016 Follow @bobehayesMay 28, 2016 Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and … Continue reading How Data Scientists Extract Value from Data [Infographic]
