inMarket loyalty report suggests which retailers will be the next ones to go. Greg Sterling on June 7, 2017 As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail store closures. The company’s SDK (software development kit) is integrated into 700 apps, and … Continue reading Location data predictive of retail store closures
From Data To Intelligence And Intelligence To Wisdom by Prodeep Bose , Columnist, June 2, 2017 If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom. Did you know… People’s credit scores foretell how good they’ll be at taking medication … Continue reading From Data To Intelligence And Intelligence To Wisdom
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
Ollie Reardon — May 31, 2017 — May 31, 2017 To help search engines such as Google or Duckduckgo to get a better understanding of the content you have displayed on your website, you can use “Structured Data”. Structured Data is a list of details about the web page, that isn’t rendered on the actual … Continue reading Are You Missing Structured Data on Your Website?
Alex Birkett — May 22, 2017 — May 22, 2017 It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up … Continue reading 5 Questions to Ask When Approaching Digital Analytics Data
Aashish Sharma — May 18, 2017 Follow @ineedseo— May 18, 2017 The visualization of the data makes it possible to understand the importance of the data by placing them in a visual context and thus better expose them. Only, the representation of data is still laborious for many. Are you a salesperson trying to persuade … Continue reading Data Driven Marketing: Teaming Up With Data to Better Interpret Them
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
Joseph Riddle — May 17, 2017 Follow @josephriddle13— May 17, 2017 It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track — what breaks the surface … Continue reading Fishing for Data Freedom, Landing an Unwelcome Surprise
Chris Zawisza — May 14, 2017 — May 14, 2017 There has never been a time in history when sales and marketing were so data-driven. While in the past salesmen used to show off their Rolodex as a visual representation of the relationships they had built, sales teams are now looking outside their own networks … Continue reading Why Is It Crucial to Have Accurate Prospect Data
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Eric Stahl on May 9, 2017 Email has been a part of our lives for so long that most of us take it for granted. But take a closer look … Continue reading Three ways to put your valuable email data to work
