Tag Archives: Data

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retail Marketing

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan  @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping.  Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows →

Using data responsibly doesn’t have to weaken marketing strategies

Data Management

In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges. Gladys Kong on November 23, 2018   Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered … Continue reading Using data responsibly doesn’t have to weaken marketing strategies →

Data: Retailers that can expect to see Black Friday store visits and those that won’t

Black Friday

Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace. Greg Sterling on November 21, 2018 at 1:07 pm Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has … Continue reading Data: Retailers that can expect to see Black Friday store visits and those that won’t →

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

Team Management

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns →

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Google Tools

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data] →

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

Facebook

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows →

Data Breaches Could Negatively Impact Online Holiday Sales

Business Protection

Data Breaches Could Negatively Impact Online Holiday Sales by Laurie Sullivan  @lauriesullivan, (November 08, 2018) Three-quarters of consumers would end their relationship with a brand following a data breach, and half wouldn’t sign up for an online service that had recently been breached, according to data released Wednesday. Ping Identity, a security firm, released the … Continue reading Data Breaches Could Negatively Impact Online Holiday Sales →

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