Tag Archives: Data

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Crises Management

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data →

Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22

Talent Management

Daniel James — June 5, 2020 Why companies should start to use talent analytics and data analytics It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin … Continue reading Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22 →

Marketers still struggle to build a unified source of data

Data Management

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Amy Gesenhues on May 21, 2020 Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies … Continue reading Marketers still struggle to build a unified source of data →

4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)

Agency Business

Veronica Krieg — May 18, 2020 Throwing a cloak of invisibility over your metrics drains agent performance. When your agents don’t know how they’re measured or what metrics to hit, burnout looms on the horizon and agents can’t reach their full potential. It’s not for a lack of effort, though. It’s because they don’t have … Continue reading 4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain) →

Don’t ignore data compliance when adding 3rd party marketing tools

Compliance

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020  Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools →

Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Data Management

Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan  @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households →

Google’s new Podcasts Manager tool offers deeper data on listener behavior

Podcasts Marketing

It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior →

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google Advertisement

Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features →

SMBs increased exposure from remote work requires a different data security approach

Remote Work Environment

Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach →

Location data providers showcase real-world analytics tools during COVID-19

World Level Crisis

Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. Greg Sterling on April 15, 2020 at 3:54 pm Coronavirus has brought the value of mobile location data into public awareness in a very concrete way. Not too long ago, the idea was these data … Continue reading Location data providers showcase real-world analytics tools during COVID-19 →

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